PR pros, are your bosses making these 3 awful mistakes?

Agency chiefs and upper-tier managers can fall back on terrible tactics in trying to serve the client. Those behaviors annoy employees, though, and ultimately undermine your efforts.

Ragan Insider Premium Content
Ragan Insider Content

Ever had a really bad boss? We’ve probably all had at least one at some point.

We all want to work as a team and help each other out so we can perform at our best for our clients, but some behaviors by higher-ups are simply counterproductive.

Before I get into the things that PR bosses have to stop doing, let me say that the boss is dealing with issues that employees don’t even know about. The boss is having conversations and negotiations above staffers’ security clearance.

Don’t think the boss is an idiot and that you can do his/her job. Don’t think, “This place would go out of business without me!” It won’t. It was around before you got there, and it will be around when you leave. Always try to be sympathetic if you can’t truly be empathetic.

That said, here are three things that PR bosses do far too often:

1. “We need to get something! Anything! We’re going to lose the client!”

This doesn’t make sense on several levels.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.