Journalists are incredibly good at creating their own brands.
If PR pros do their research correctly, they can tell you what a reporter likes to write about, their writing style, who their journalist friends are, what school(s) they went to and so on. Most commonly, their personal brands are on public display—on Twitter.
We don’t always see the same with PR pros. There are some standout players, but because it’s so hard to define PR as it is, it might be hard to define your PR brand.
Here are seven tips to get you started:
1. Take stock of yourself. Assess of your strengths, weaknesses and interests—and what bores you. Think about the work you’re most proud of, what excites you and what endeavors you look forward to. Look at the industries, functions and people you admire. Some pros don’t like dealing with reporters, some can’t write in 140 characters, and others can’t differentiate a VC firm from a law firm. Knowing what you like and what you’re good at will illuminate what you’re most passionate about. Some people forget to think about where they want to be; make sure you think long-term.