PR pros: What to take away from the 3rd annual measurement summit

The European summit shines a light on the distinction between measuring social media efforts and just monitoring them.

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The measurement cognoscenti have taken for granted that the development of measurement standards for public relations and social media is a good thing.

But what about your typical, not-a-measurement-geek PR professional? The person who does PR all day and measurement when it makes sense? What, if anything, does the third European summit on measurement just held in Lisbon have to do with them?

Glad you asked.

1. If you’ve never measured your PR or social media efforts before, this is the perfect time to start.

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