PR trends to watch for in 2017

Social media and search engines dominate the flow of information today. Here’s what to look for in those arenas and in the rest of the industry as the year unfolds.

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In 2007, it was fairly easy to sit back and look at what was coming and think, “This is how communications it going to be affected.”

Nearly 10 years later, none of us can live without Twitter, Facebook, Instagram or Snapchat.

Now it’s time to look at the PR trends that will affect the next 10 years. The difference between now and 10 years ago is I can’t clearly see how communications will be affected. I just know our jobs will not look at all the same five years from now, and it will be due to robots.

Here are the PR trends to be aware of in 2017:

Accountability partners

Though this isn’t a new trend, business leaders tend to have accountability partners, we’ve seen a shift this year to all of us needing someone to say, “Hey, didn’t you say you were going to do X?” When someone does that, you get it done.

If you don’t join the 30-Day Communications Challenge, find yourself a mentor who is willing to hold you accountable to what you say you’re going to do. If you do either—or both—of those things, you will have a very successful 2017.

Artificial intelligence

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