PR vs. marketing: Can they share the same goal?

Can PR do more than change attitudes or increase awareness? This author explains why PR should be able to help marketing create leads and track sales.

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I violated the rules of the Network of PR Professionals LinkedIn group.

I didn’t mean to, but according to the group rules members can only post things that are about traditional PR.

I posted the summary of Marcus Sheridan’s webinar about the types of content you can create to generate leads. Because the blog post said “generate inbound leads” instead of “attract website visitors” or “increase brand awareness,” I broke the rules.

You see, I believe a few things:

1. We should measure public relations—not publicity—to sales results.

2. Public relations professionals need to gain some basic marketing skills or our industry will become defunct.

3. Public relations is the best place for content development because we are, after all, writers.

4. Good content does more than attract website visitors or increase brand awareness, it generates inbound leads for the sales team.

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