Present yourself as a strategic partner

Tips on getting that precious seat at the corporate table.

Tips on getting that precious seat at the corporate table

Last week we gave you five tips on how to be a communications star during bad economic times. I advised that you ask executives to discuss your team’s role in strategic communications for the next quarter.

Relationships with executives and the communication team vary greatly depending upon the size of the company and communication staff. Your job is to support executives in communications and not to be some small dog under foot trying to get attention.

Start by updating your own strategic communications strategies and, as we mentioned in last week’s story, update your crisis communications plan and prewritten message templates.

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