Presentation tips from Aristotle

Ethos, pathos, logos—all play a part in conveying your message. Here’s advice on implementing them to your best advantage.

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According to Aristotle, the recipe for a persuasive presentation can be simplified to three essential ingredients: ethos, pathos, and logos.

1. Ethos: Credibility

Presentation success is irrevocably intertwined with perceived credibility. There are many ways to improve your credibility, including:

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