Presentation tips from Aristotle
Ethos, pathos, logos—all play a part in conveying your message. Here’s advice on implementing them to your best advantage.
According to Aristotle, the recipe for a persuasive presentation can be simplified to three essential ingredients: ethos, pathos, and logos.
1. Ethos: Credibility
Presentation success is irrevocably intertwined with perceived credibility. There are many ways to improve your credibility, including:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
