Please note:
Files are not available for all presentations and all speakers. Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops
Brand journalism boot camp to transform your PR and content strategy
Mark Ragan
What happens after your video is finished? The answer is crucial to your success
Justin Allen
What’s next? The technologies that are changing the way we communicate
Shel Holtz
TRACK 1
Day Two
CYA on social media: Protect your reputation in the age of Trump tweets (No Slides)
Dallas Lawrence, OpenX
LUNCH KEYNOTE
Build a more powerful social media strategy—
using FUN! (No Slides)
Shaun “Shonduras” McBride, Viacom Velocity
Win the battle for attention: Boost engagement
with social ads
James Chong, TOMS
KEYNOTE
Explore new worlds! NASA soars with VR, video
and experiential PR
Stephanie Smith, NASA
Day Three
KEYNOTE
What’s next for social media: How to tell your
brand story in the age of chatbots
Carlos Gil
Own dark social and dark data: How to become
a better data scientist
Brandi Boatner, IBM
Get the word out: Harnessing the power of social
media channels to boost your brand journalism
Mark Ragan, Ragan Communications
TRACK 2
Day Two
Build a workplace social squad: Transform staff
into social ambassadors
Becky Graebe, SAS
No more bad images. Train staff to become
smartphone videographers
Rob Kelton, Intel Corp.
The ultimate storyteller: Engaged employees
Robyn Hannah, Dynamic Signal
