Presentation Handouts For: Y17CF0CA

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Pre-Conference Workshops

Brand journalism boot camp to transform your PR and content strategy
Mark Ragan

What happens after your video is finished? The answer is crucial to your success
Justin Allen

What’s next? The technologies that are changing the way we communicate
Shel Holtz


Day Three

What’s next for social media: How to tell your
brand story in the age of chatbots
Carlos Gil

Own dark social and dark data: How to become
a better data scientist
Brandi Boatner, IBM

Get the word out: Harnessing the power of social
media channels to boost your brand journalism
Mark Ragan, Ragan Communications

Let’s put people first. Stop chasing channels, and
start telling stories
Laura Pevehouse, Dell