Presentation Handouts For: Y17CF0FL

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Pre-Conference Workshops

Big 5 social media boot camp
Shel Holtz

Master measuring social media success, even if you're a team of one!
Larisa Cioaca

How to develop an editorial process that works for mobile, web, email and social media
Jim Ylisela

Write for today’s audiences: How to switch gears to write effectively for print, online content, social media, and multimedia channels
Steve Crescenzo

TRACK 1: Social Media Strategies for PR & Marketing

March 28

OPENING KEYNOTE:
Social momentum: The simple secret smart brands employ to turn routine content into extraordinary success!
Andrew Davis, Monumental Shift

Social listening: Fuel your business
and deliver real-time results
Adam Hernandez, Southwest Airlines

KEYNOTE:
Use communications and social media to change the narrative during a crisis: A case study from Target’s security breach
Dustee Tucker Jenkins, Target

Social livestreaming: Create communities
and engage your audiences in
real time
Tim Greenberg, World Surf League

KEYNOTE:
Deliver amazing customer experiences in a transformed digital world
Carlos Dominguez, Sprinklr

TSA reveals how to use social media
as a real-time customer service tool
Jennifer M. Plozai, TSA
Bob Burns, TSA

From research to ROI: How to use
data to craft content that delivers on
marketing and PR goals
Joe Martin, Adobe

SPECIAL KEYNOTE:
(Slides not available)
Disney Parks: Creating ‘endless magic’ with storytelling
Thomas Smith, Disney Parks

March 29

How being real on social media will
connect any organization with a
loyal, growing audience
Jeremy Bertrand, Washington State
Department of Transportation

Millennials and Gen Z are people,
too: The X, Y and Z of engaging with
your audience
Niki Smith, Drake University

The magic of storytelling: Uncovering
stories within your organization
to build brand loyalty and grow
audiences
Lisa Arney, Walt Disney World Resort

Closing keynote:
Can you really have “too many social channels”? Out-of-this-world social media with NASA
John Yembrick, NASA

TRACK 2: Social Media Strategies For Internal Communications

March 28

Down to basics: The building blocks
of a winning digital strategy
Chad Mitchell, Walmart
Dan Kneeshaw, Walmart

How to maximize social media with a
small team
Laura Wilson, Georgetown University

How to build an employment brand
using social—the Cisco way!
Macy Andrews, Cisco

Using the power of brand across internal
and external audiences
Todd Johnson, Kollective

March 29

Unearth the spirit of your brand
through social storytelling
Miri Rodriguez, Microsoft

Manage social-media legal risks:
Don’t let the legal risks manage you!
Dan Goldman, Mayo Clinic

Create a social intranet to connect
a global staff and open up lines of
communication
Sarah Nilson, QuintilesIMS

TRACK 3: What's Next On Social Media Platforms

March 28

How to use Facebook to connect with
a global audience
Craig Mullaney, Facebook
Monica Adractas, Workplace by Facebook

Your company has amazing stories to
tell: Uncover, capture and share them
George Lange, Artist in Residence,
Instagram

Get ready for virtual, augmented,
and mixed reality
Shel Holtz, Holtz Communication +
Technology

What you need to know about LinkedIn
to build a thought leadership and
sales lead platform
Mark Ragan, Ragan Communications, Inc.
Yumi Wilson, Professor, San Francisco
State University
Matthew Royse, Forsythe Technology

March 29

Best practices to promote content
to get the most out of your social
investment
Andrew Bates, AARP

How to get an audience unfamiliar
with you to explore your universe on
Snapchat
John Yembrick, NASA

Lessons from Coca-Cola’s brand journalism
journey
Natalie Johnson, The Coca-Cola Company