Please note:
Files are not available for all presentations and all speakers. Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops
PRE-CONFERENCE WORKSHOP 2
If you build it, they will come. Right?
Shena Matsos
Holly Reustle
Matt Bailey
PRE-CONFERENCE WORKSHOP 3
Video boot camp for health care communicators
Drew Keller
TRACK 1: Internal Communications
May 2
May 3
Guiding your physicians to make impact with the use of social
Therese Lockemy
Margaret S. Chisolm, MD
Phillip Pierorazio, MD
Elliott Haut, MD, PhD
Bring employee communications new life through social recognition
Tia Mason Howard
TRACK 2: PR & Marketing
May 2
OPENING KEYNOTE:
Storytelling the STAT way: New ways to tell stories about health and medicine
Gideon Gil
Angus Macaulay
KEYNOTE
The new career path of the health care communicator
Jared Johnson
The ROI of storytelling: Metrics that matter to your executives
Abbey Luterick
Melissa Baratta
SPECIAL KEYNOTE
Changing the way athletes live: How Under Armour boosts engagement and reaches new audiences with connected fitness technologies
Ben McAllister
May 3
PANEL
Reaching patients where they are: Proven strategies to engage diverse communities through health care campaigns
Moderator:
Cynthia Gutierrez-White
Panelists:
Sharon Applestein
Alsy Acevedo
Jared Johnson
Storytelling for maximum effect in marketing & communications in a cancer non-profit
Marcie Klein
CLOSING KEYNOTE
How Orlando Health's media relations team handled the Pulse nightclub tragedy
Kena Lewis
