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Presentation Handouts For: Y17CK0CH

Please note:

Materials are intended for attendee use only. Please do not distribute.

Pre-Conference Workshops - August 16

Don't be boring: Create stories that capture and keep attention
Jill Pollack and Beth Nyland

Writing credible, memorable key messages: Are you ready for your media moment?
Walt Parker

PR writing in the brand journalism age: From story promoter to storyteller
Jim Ylisela

Main Conference - August 17

Opening Keynote
Swipe up for more: Writing that engages, informs and gets results
Joseph Ogden

Crafting business copy that will get you in the door - and in headlines
Gregory Galant

Once upon a time: Learning to pen your brand's story
Lauren Nolan

How AP style can accelerate your PR efforts
Colleen Newvine

5 editing essentials for clean, powerful messages
Rob Reinalda

Closing Keynote
PR writing in an "alternative facts" world: How to adapt your message
Anne Marie Mitchell and Demetrio Maguigad

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