Please note:
Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops - August 16
Don't be boring: Create stories that capture and keep attention
Jill Pollack and Beth Nyland
Writing credible, memorable key messages: Are you ready for your media moment?
Walt Parker
PR writing in the brand journalism age: From story promoter to storyteller
Jim Ylisela
Main Conference - August 17
Opening Keynote
Swipe up for more: Writing that engages, informs and gets results
Joseph Ogden
Crafting business copy that will get you in the door - and in headlines
Gregory Galant
Once upon a time: Learning to pen your brand's story
Lauren Nolan
How AP style can accelerate your PR efforts
Colleen Newvine
5 editing essentials for clean, powerful messages
Rob Reinalda
Closing Keynote
PR writing in an "alternative facts" world: How to adapt your message
Anne Marie Mitchell and Demetrio Maguigad
