Presentation Handouts For: Y17CS0CA

Please note:

Files are not available for all presentations and all speakers. Materials are intended for attendee use only. Please do not distribute.

Conference Day 1 - February 23

Your company has amazing stories to tell: Uncover, capture and share them
George Lange

A picture worth a thousand words: How leaders can use Instagram for authentic interactions with employees and customers
Erin Murray Manning and Ethan Arpi

Facebook Live: Best practices to broadcast video that engages employees, customers and influencers
Katie Richman and Kelly Davies Michelena

Workplace by Facebook: Make your office space a more pleasant place
Monica Adractas

Special Keynote:
Facebook in the C-Suite
Don Baer and Matthias Lufkens

Bonus:  Burson-Marsteller released a study of how world business leaders use Facebook and Instagram. It includes best practices and in-depth analysis of leadership trends on social media. Read the full report here.

Conference Day 2 - February 24

Opening Keynote:
Facebook is a leadership technology
Craig Mullaney

Bonus: Facebook's CrowdTangle published a new visualization of the top performing business leaders on Facebook and Instagram from 2016 and a real-time dashboard of top content. This is a great resource to track your own executive and learn from others.

Media tomorrow: What you need to get ready for the next big thing
Brian Robinson

Case study: How Walmart's CEO uses social media to converse with more than 1 million employees
E. Blake Jackson

Lunch Keynote:
Engaged leadership in the age of populism
Richard Edelman

Bonus: The 2017 Edelman Trust Barometer, the firm’s 17th annual trust and credibility survey, reveals that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012. To rebuild trust and restore faith in the system, institutions and their leaders must step outside of their traditional roles and work toward a new, more integrated operating model that puts people — and the addressing of their fears — at the center of everything they do.

How your executive can use Facebook for greater social good
Emily Dalton Smith

Closing Keynote
Moderator: Pattie Sellers
Spencer Rascoff

If you're looking for world-renowned interviewers to help you shape a company story or capture a CEO on video, Fortune veterans Pattie Sellers and Nina Easton do that and more at SellersEaston Media. Pattie interviewed Zillow CEO Spencer Rascoff in our terrific closing keynote. To learn how Pattie and Nina's work with clients can elevate leadership profiles, enhance legacies, and strengthen social engagement, go to You can contact Pattie at

Additional Resources: 
Share the Facebook Live recordings with your colleagues, including "Facebook in the C-Suite", Richard Edelman's ”Engaged Leadership in the Age of Populism”, and Pattie Sellers with Zillow CEO Spencer Rascoff on becoming a “Social CEO.” 

Facebook for Business Influencers Resource Page 
Facebook Blueprint Courses
Influencers on Facebook Page
Facebook’s Partner Portal
Business Newsletter Signup 
Facebook Guide to 360 Videos 
Facebook’s Live Blog