Please note:
Materials are intended for attendee use only. Please do not distribute.
Main Conference - July 24
OPENING KEYNOTE
The Simple psychology behind click-bait and how to create infinitely engaging content
Check out his videos here.
Andrew Davis
All the things that are wrong with your video (and how to fix them)
Justin Allen
Want to algorithm-proof your social media strategy? Put your audience first
Emilie Soffee
Sense of belonging: On communities and influencer engagement
Brycie Jones
The human side of social media: Tailor efforts to platforms and people
Bentley McBentleson
Main Conference - July 25
Empower employees to boost customer satisfaction - and your brand - online
Kirsten Hamstra
Why (and how) employees should be at the [heart emoji] of your social media strategy
Beatrice Kennedy and Michael Caster
Use social customer care to win brand loyalists, even during a crisis
John Young
Stand out from the noisy crowd: Best practices from brands on Twitter
Laura Pacas and Greg Galant
How data and authenticity can create winning social media content
Kevin Goddard
Make the most of the influencer revolution to increase your audience reach and impact
Holly Nielsen
CLOSING KEYNOTE
Brand loyalty cannot be bought: Use storytelling to change how people view your brand
Brittany Brown
