Presentation Handouts For: Y18CF0FL

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Pre-Conference Workshops

The art of storytelling online: How to engage customers, journalists and employees with riveting brand content
Mark Ragan and Jim Ylisela, co-owners of Ragan Consulting Group

Propel your social media efforts with monitoring and measurement
Shel Holtz

Developing an editorial process that works for online, multimedia, print and social media
Jim Ylisela

Visual storytelling: The great brand equalizer
Justin Allen

TRACK 1 - Content Strategies Across Social Media Platforms

Thursday, March 15

Looking past Facebook’s
news feed: How ‘Groups’ can
facilitate brand loyalty and
engagement
Julie Bogen, Vox.com

More than a retweet: Find
data that proves earned
media success
Russ Somers, TrendKite

Empower customers to tell
your best stories with video
Donnarie Hales
BASF Ag Products

One tweet at a time: How
your team can tell powerful,
authentic stories
Lee Diaz, Hilton Worldwide

Content across platforms:
How to create content for
multiple departments,
channels and goals
Mariano Archdeacon, Lowe’s

Friday, March 16

Secrets for building a worldclass
social media team
Sid Shuman, PlayStation

From followers to customers:
Increase brand loyalty with
social media content
Clementine Berlioz, HelloFresh

TRACK 2 - Social Media Strategies For Internal Communications

Thursday, March 15

Empower employees
to boost customer
satisfaction—and your
brand—online
Kirsten Hamstra, SAS

How to connect with audiences
and show the human
side of your organization
Joelle Parra, Diabetes
Research Institute Foundation

Spreading internal stories:
Using social media to show
off your organization’s culture
Spencer Sutherland, CHG
Healthcare

Why engaged employees are
the ultimate storytellers
Robyn Hannah, Dynamic Signal

Considering an employee
app? Follow these guidelines
from start to finish
Eric Anderson and Jason
Brennan, Asbury Communities

Friday, March 16

How to rock your corporate
brand online—even with a
small team (Slides not available) 
Kerry O’Donnell and Charlotte
Bryant, Estée Lauder

Are you a talent warrior?
Ignite employer branding with
Instagram
Chrissy Thornhill, Salesforce

TRACK 3 - Social Media Strategies for PR & Marketing

Thursday, March 15

OPENING KEYNOTE
Why data is a social media pro’s secret advantage—and how to use it
Brandi Boatner, IBM Corporate Communications

Let consumers lead the way:
Creating audience-tailored
content across platforms
Sarah Vedas, Intel

In the eye of the storm:
Turning crises into opportunities online
Josh Wilson, Nemours Children’s Hospital

Take your credit: How social media helps PR Pros build relationships and generate revenue
Samantha Lake, PRSA

From executive to industry
influencer: Turn your leaders
into social media rock stars
Kevin Allen, IBM

The influence revival: Get
business results with social
media influencer programs
Cory Edwards, Adobe

SPECIAL KEYNOTE
Create social media “magic” through storytelling
(Slides not available) 
Thomas Smith, Disney Parks

Friday, March 16

Boost media relations efforts
and build relationships
through social media
Natan Edelsburg, Muck Rack

Complex organizations can be
sexy on social media, too
Andreas Sandre, Embassy of Italy

CLOSING KEYNOTE
Pixie dust and hashtags: Navigate the digital landscape and flex your social media superpowers
Kristin Graham, Amazon Web Services