Please Note:
Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops - September 26
Scientific secrets to attract audiences and ensure your content sticks
Elizabeth Edwards
If you build it, they will come: Power your brand and build a following with videos
Shannon High-Bassalik
Engage customers, reporters and employees with riveting brand content
Mark Ragan and Jim Ylisela
Main Conference - September 27
Bonus Breakfast Session:
How to empower employees to become enthusiastic brand storytellers
Robyn Hannah
Opening Keynote:
Avoiding Frankenstein's monster: Find a consistent brand voice in the digital age
Thom Lytle
Set your content roadmap: How changing lanes can help you win the race
Danielle Mann
How a consumer-centric strategy helps marry content and business goals
Christopher Carfi
Collaborate to bring your brand to life by embracing storytelling's power
Mamie Peers
Move the needle with your content marketing campaigns through behavior-based strategies
Elizabeth Edwards
Main Conference - September 28
Craft content that converts: Know your personas and solve their problems
Tod Meisner
Reinvent the press release through creative content and storytelling
Molly Mita
Closing Keynote:
What's the big idea that powers your content marketing campaign?
Joseph Ogden
