Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops - September 26
Scientific secrets to attract audiences and ensure your content sticks
If you build it, they will come: Power your brand and build a following with videos
Engage customers, reporters and employees with riveting brand content
Mark Ragan and Jim Ylisela
Main Conference - September 27
Bonus Breakfast Session:
How to empower employees to become enthusiastic brand storytellers
Avoiding Frankenstein's monster: Find a consistent brand voice in the digital age
How a consumer-centric strategy helps marry content and business goals
Main Conference - September 28
What's the big idea that powers your content marketing campaign?