Materials are intended for attendee use only. Please do not distribute.

Scientific secrets to attract audiences and ensure your content sticks
Elizabeth Edwards

If you build it, they will come: Power your brand and build a following with videos
Shannon High-Bassalik

Engage customers, reporters and employees with riveting brand content
Mark Ragan and Jim Ylisela

Bonus Breakfast Session:
How to empower employees to become enthusiastic brand storytellers
Robyn Hannah

Opening Keynote:
Avoiding Frankenstein's monster: Find a consistent brand voice in the digital age 
Thom Lytle

Set your content roadmap: How changing lanes can help you win the race
Danielle Mann

How a consumer-centric strategy helps marry content and business goals
Christopher Carfi

Collaborate to bring your brand to life by embracing storytelling's power
Mamie Peers

Move the needle with your content marketing campaigns through behavior-based strategies
Elizabeth Edwards

Craft content that converts: Know your personas and solve their problems
Tod Meisner

Reinvent the press release through creative content and storytelling
Molly Mita

Closing Keynote:
What's the big idea that powers your content marketing campaign?
Joseph Ogden