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Data-driven insights workshop: Showcasing results that impress execs
Andrew Bates

The five-step audit: How to prove the value of internal communications
Worksheet: Rules of the Road - 5 essential elements of a communications audit
Jim Ylisela and Rebecca Shaffer

Listen, measure, inform and apply: Create a social measurement strategy that drives actions
Brie Stickland and Kim Boller

Opening Keynote
"How? Now. Wow!" The formula that can superpower your content ROI
Margaret Magnarelli

Cracking the code: How to measure the impact of customer communication
Angela Sinickas

Stop measuring internal communications. Focus instead on employee activation
Ethan McCarty

Soar with social media's least understood analytics: Watch ROI take off on Facebook Live, Snapchat and Instagram
Brie Strickland

Eight communications trends shaping 2018--and how to measure them
Daniel Lemin

What's new with Google Analytics? Harnessing analytics to drive SEO and content decisions
Alan Bush and John Lincoln

Lightning Talk
Get more out of internal email: Analytics lessons from 200 million emails
Michael DesRochers

What's next for measurement: How to convert in the age of chatbots and AI
Carlos Gil