Please note:
Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops
How to write enticing copy that journalists - and readers - crave
Amir Bibawy
How brand journalism can transform your PR and content strategy
Mark Ragan
Track I - Media Relations
Day One
Inside the newsroom: Pitching tips and tricks to stake your media coverage claim
Tamara Johnson
How PR pros can write (and think) like journalists
Colleen Newvine
The secret to PR success lies in data-driven communications
Russ Somers
Special Keynote
The future of communications: Adapting to a data-driven world
Chris Monteiro and Mark Weiner
Day Two
Opening Keynote
Media relations in the face of tragedy: How Orlando Health responded to the Pulse nightclub mass shooting
Kena Lewis
How social media can help you pitch and build relationships with journalists
Greg Galant
Craft your next media relations blockbuster: Secrets from the sliver screen
Ryan Noonan
Closing Keynote
What's the big idea? Brilliant campaigns have them - and you can, too
Joseph Ogden
Track II - PR for the Modern Communicator
Day One
Craft content that boosts your media relations and PR efforts
Hugo Rojo
Turn your organization's purpose and offerings into engaging stories
Sabrina Browne and Chris Hamilton
Get to the point: How to identify and champion your most important messages
Joel Schwartzberg
