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Presentation Handouts For: Y18CM0NY

Please note:

Materials are intended for attendee use only. Please do not distribute.

Pre-Conference Workshops

How to write enticing copy that journalists - and readers - crave
Amir Bibawy

How brand journalism can transform your PR and content strategy 
Mark Ragan

Track I - Media Relations

Day One

Inside the newsroom: Pitching tips and tricks to stake your media coverage claim
Tamara Johnson

How PR pros can write (and think) like journalists
Colleen Newvine

The secret to PR success lies in data-driven communications
Russ Somers

Special Keynote
The future of communications: Adapting to a data-driven world
Chris Monteiro and Mark Weiner

Day Two

Opening Keynote
Media relations in the face of tragedy: How Orlando Health responded to the Pulse nightclub mass shooting
Kena Lewis

How social media can help you pitch and build relationships with journalists 
Greg Galant

Craft your next media relations blockbuster: Secrets from the sliver screen
Ryan Noonan

Closing Keynote
What's the big idea? Brilliant campaigns have them - and you can, too
Joseph Ogden

Track II - PR for the Modern Communicator

Day One

Craft content that boosts your media relations and PR efforts
Hugo Rojo

Turn your organization's purpose and offerings into engaging stories
Sabrina Browne and Chris Hamilton

Get to the point: How to identify and champion your most important messages
Joel Schwartzberg

Day Two

Research, measure and communicate PR's business impact and ROI
Orion Stavre

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