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Second City Works presents: Adapting to change and
communicating like an improviser (No slides)

Visual storytelling lifespan: A story is born, produced, promoted, measured and reinvented
Justin Allen, Digital and video content director, Ragan Consulting Group.

Beyond the numbers: How to prove the value of internal communications
Jim Ylisela, President, Ragan Consulting Group.
Rebecca Shaffer, Vice president of business development and marketing,
Ragan Consulting Group.

BONUS BREAKFAST SESSION
Drive company culture and communication success by earning
a seat at the table
Robyn Hannah, Senior director of global communications, Dynamic Signal
Joelle Kaufman, CMO, Dynamic Signal.

OPENING KEYNOTE
Strategies to strengthen culture at every stage of the employee journey
Theresa Ludvigson, Senior director, global onboarding, Salesforce.

Energizing intranet engagement with grassroots and ‘grass-tops’ advocacy
Arlene McCrehan, Senior director, member communications, Goodwill Industries.

The power of shared experience: Connecting leaders with employees on a human level
Diana Kowalsky, Director, communications and public affairs, REI.

Developing a communications process to engage and align a distributed workforce
Brandon Daniels, Internal communications specialist, Marathon Petroleum
Company.

BONUS LUNCH SESSION
Get over your measurement hurdles: Make use of internal
communications data to reach organizational objectives
Eric Shealy, U.S. president, Poppulo.

Hello, future: Transforming culture through video
Olivia Hare, Senior communications consultant, Northwestern Mutual
John Frederick, Sales director, MediaPlatform.

LIGHTNING TALK
Get more out of internal email: Analytics lessons from 200 million emails
Mike McNeilly, Senior account executive, PoliteMail.

Engaging your execs to drive culture change
Beth Boden, Vice president, global colleague and leader communication, Aon.

CLOSING KEYNOTE
Go where your employees are: Internal communications that connect in an ‘anytime, anywhere’ era
Ally Bunin, Vice president, employee engagement, Brighton Health Plan
Solutions.

BONUS BREAKFAST SESSION
Go mobile: Learn how to clear the hurdles of a company-wide
mobile rollout

Culture add is the new culture fit: How to attract and retain diverse talent in today’s workplace
Lisa Lee, Director of diversity and inclusion strategies, Pandora.

Building your reputation as an employer of choice
Alissa Schepisi, Senior vice president, employee engagement, Edelman.

Use data to determine whether communications are actually working
Michael Jordan, Managing director, people & process consulting practice, JLL.

CLOSING KEYNOTE
The mobile future of employee communications
Shel Holtz, Director of internal communications, Webcor.