Presentation Handouts For: Y18CU0FL

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Feb. 6 - Pre-Conference Workshop

ALL-DAY CONTENT MAKEOVER

Jim Ylisela, Co-founder and managing partner, Ragan Consulting Group

Feb. 7 - Main Conference

PENING KEYNOTE
Show Me: How brilliant brands craft video stories that inspire action

Andrew Davis, Brandscaping: Unleashing the Power of Partnerships

The power of the personal:
Tell your organization’s story through employee features
Jocelyn Sims, Internal communications and diversity & inclusion manager, Chicago Federal Reserve Bank of Chicago

Speaking the language of leadership
Sandy St. Louis, Director of strategic communications and marketing, TSNE MissionWorks

Winning the battle for employee attention
Kristen Ribero, director of product marketing, Social Chorus

How to engage your internal and external stakeholders so they are your brand champions before, during or after a crisis
Vicki Guinn, PR and community relations consultant, Legacy Health

Is it time for your organization to go mobile?
Carey Peterson, Internal communications director, Sutter Health
Michelle Grant, Internal communications coordinator, Sutter Health

Closing Keynote
Perform better PR with less—and have fun in the process

Jake Jacobson, Director of public relations, Children’s Mercy Kansas City