OPENING KEYNOTE
8:30 a.m.

‘Winter is coming’: Drive buzz, harness trends and capture attention with effective social storytelling
Speaker: Joanna Scholl, The Paley Center for Media (HBO)

9:45 a.m.

‘Up’ your mobile social media game to find ‘your greatest adventure’ (No Slides)
Speaker panel: Melissa Marchionna - Major League Soccer, Sarah Glaswand - Mastercard Center for Inclusive Growth, Sangita Sarkar - Zynga, Jake Jacobson - Children’s Mercy Kansas City, Mallorie Rosenbluth - Grubhub

10:45 a.m.

Extending your Twitter strategies to ‘infinity and beyond’ through video and live streaming
Speaker: Brenden Lee, Twitter

12:45 p.m.

Secrets to mobile-first social media efforts that can prove ‘You can fly!’
Speaker: Mallorie Rosenbluth, Grubhub

1:45 p.m.

‘Dig a little deeper’ to build a thriving community on LinkedIn and Twitter
Speaker: Sarah Glaswand, Mastercard Center for Inclusive Growth

LIGHTNING TALK:

2:30 p.m.

'Touch the sky’ with influencers: The good, the bad and the ugly
Speaker:
Bradley Hoos, The Outloud Group

3 p.m.

Video secrets that can reveal ‘a whole new world’ on YouTube and beyond (No Slides)
Speaker panel: Bob Hitchcock - Disney Parks, Gregory Austin McConnell - Filmmaker & YouTuber, Benton Crane - Harmon Brothers, Jake Jacobson - Children’s Mercy Kansas City, Matt Silverman -The Daily Dot

4 p.m.

Storytelling magic can be more than just ‘a wish your heart makes’ (No slides available to share) 
Speaker: Thomas Smith, Disney Parks

OPENING KEYNOTE
8:30 a.m.

‘You’re welcome’: Wendy’s secret sauce for Twitter success
Speakers: Matt Keck -VMLY&R, Jimmy Bennett - Wendy’s

9:45 a.m.

Conquer the ‘Monsters, Inc.’ of social platforms: Triumph on Facebook and Instagram
Speaker: Stephanie Ramirez

10:45 a.m.

Influencers and savvy content can help you ‘just keep swimming’—and succeed (No Slides)
Speaker panel: Lisa Mendillo - Walt Disney Parks & Resorts, Kevin Goddard - Amazon Web Services, Alexandra Pedrini - Greyhound Lines, Josh Margulies - Jacksonville Jaguars, Thom Lytle - Dell

CLOSING KEYNOTE
12 p.m.

‘Go the distance’ to captivate and engage your target audience online
Speakers: Terry Hurlbutt - “Good Morning America”, Jake Jacobson - Children’s Mercy Kansas City

9:45 a.m.

‘Anyone can cook’ a delicious social media strategy with the secret sauce: data
Speaker: Sarah A. Parker, TrendKite

10:45 a.m.

How you can ‘feel the love tonight’ (or anytime) with consumer-first social media
Speaker: Bentley McBentleson, Longhorn Steakhouse

12:45 p.m.

Stay ‘one jump ahead’ of the competition through social listening and fan-centered content (No Slides) 
Speaker panel: Ryan Delgado - Tampa Bay Rays, Melissa Marchionna - Major League Soccer, Josh Margulies - Jacksonville Jaguars, Thom Lytle - Dell

1:45 p.m.

Respond to a crisis online—and learn how to act and ‘let it go’
Speaker: Carlin Twedt, Ragan Communications

LIGHTNING TALK:

2:30 p.m.

Use the power of authenticity to strategize from the ‘Inside Out’
Speaker: Mihaela Plugarasu, Florida International University

3 p.m.

Learn to pitch ‘with all the colors of the wind’—or pixels
Speakers: Katie Hughes - ESPN, Natan Edelsburg - Muck Rack, The Shorty Awards

9:45 a.m.

Digital storytelling secrets to revitalize a ‘tale as old as time’ (No Slides)
Speaker panel: Sasha Whittington - Publix Super Markets, Jessica Bardoulas - American Osteopathic Association, Jake Jacobson - Children’s Mercy Kansas City, Nate Sandell - Mall of America, Jon Frederick - Nickelodeon

10:45 a.m.

‘Do you want to build a snowman?’ Social media adds magic to all marketing efforts
Speaker: Sangita Sarkar, Zynga

9:45 a.m.

‘You’ve got a friend in me’: Power digital communications through employee engagement
Speaker: Dante Ragazzo, Tapestry (over brands including Kate Spade and Coach)

10:45 a.m.

For an outstanding intranet, all you need is content, ‘trust and a little pixie dust’ (No Slides)
Speaker panel: Kirsten Hamstra - SAS, Samantha Critchell - PVH (over brands including Calvin Klein and Tommy Hilfiger), Chip Midnight - Nationwide Insurance, Andrew Jayne - Cigna, Thom Lytle - Dell

12:45 p.m.

Driving business success through culture and employee experience can be more than ‘once upon a dream’
Speakers: Kirsten Hamstra - SAS, Robyn Hannah, Dynamic Signal

1:45 p.m.

‘We know the way’: Help employees channel their inner brand warriors (No Slides)
Speaker panel: Thomas Bingham - American Airlines, Elizabeth Cornwall - CHG Healthcare, Jonathan Simmons - U.S. Air Force, Jake Jacobson - Children’s Mercy Kansas City, Dante Ragazzo - Tapestry (over brands including Kate Spade and Coach)

3 p.m.

What are your biggest challenges in getting your employees involved with boosting your organization’s reputation?
Speaker: Samantha Critchell - PVH, Andrew Jayne - Cigna, Jonathan Simmons - U.S. Air Force

9:45 a.m.

‘The Bare Necessities’ to navigate a changing communications landscape
Speaker: Thomas Bingham, American Airlines

10:45 a.m.

Use video as your ‘spoonful of sugar’ to power employee social media adoption
Speaker: Chip Midnight - Nationwide Insurance