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Burn After Reading
Download the Burn After Reading PDF
Main Conference - Sept. 19
Opening Keynote: Harness empathy to power your stories and boost your bottom line
Miri Rodriguez, Microsoft
Give them something to talk about: Content strategies that drive success
Jessica Lange Hollister, The North Face
Sharing narratives that matter: How activism and storytelling can go hand in hand
Sean Greenwood, Ben & Jerry's
Transform your stories from ho-hums to high-fives
Jim Ylisela, Ragan Consulting Group
Moving from data-based insights to human-centered content
Ian Cohen, PayPal
Special Keynote: Storytelling that delivers 'out of this galaxy' results
Tom Smith, Disney Parks
Main Conference - Sept. 20
Opening Keynote: The #HiltonEffect: Highlighting impact, accomplishments and the future through the lens of human storytelling
Lou Dubois, Hilton Worldwide
Channel your inner journalist: Secrets for finding and telling strong stories
Michelle Park Lazette, Federal Reserve Bank, Cleveland
Storytelling with an eye on diversity: How to welcome many audiences with your marketing messages
Rachel Ferguson, Visit Philadelphia
Boost digital content and online engagement through social media ads
James Chong, TOMS
Closing Keynote: How to sell purpose: Making a case for mission-driven content that builds your brand (and the bottom line)
Whitney Curry, formerly Zillow
