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Burn After Reading
Download the BURN AFTER READING PDF
Pre-Conference Workshops - April 16
Why video is PR pros' best friend - and how you can cozy up to it
Nancy D'Argenio, Nemours Children's Hospital & Yusila Ramirez, Nemours Children's Hospital
Craft outstanding content and achieve PR goals by channeling the power of influencers
Matt Silverman
Harness the power of brand journalism to grab PR and media relations gold
Jim Ylisela
Main Conference - April 17
Opening Keynote:
Communicators in the digital age still must nail the fundamentals
Dustee Tucker Jenkins, Spotify
How PR pros can drive coverage and conversation in the future of media relations
Greg Galant, Muck Rack
Beyond the press release: How content can revitalize your PR efforts
Molly Mita, ESPN
Main Conference - April 18
Bolster your reputation through a strong brand voice
Kristal Howard, Kroger
Make PR magic - even when there's no news to share
Kate Rambo, Monster
Build a PR strategy that grabs the lion's share of media coverage and brand buzz
Farley Fitzgerald, National Geographic Society
Closing Keynote:
Take the reins: How PR pros powerfully communicate in the 'fake news' era
Errol Cockfield, MSNBC
