Please Note
Materials are intended for attendee use only. Please do not distribute.
Slides are not available for all speakers, and panel discussions and fireside chats did not contain slides.
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BURN AFTER READING
Download the Burn After Reading handout.
Pre-Conference Workshops
Foresight is 2020: Effective strategies for employee engagement in the new year
Kristina Goel, Director of employee communications and engagement, American Medical Association
Catherine Williams, Manager of communications planning, American Medical Association
Effective strategies for employee engagement_worksheet
Main Conference, TUESDAY, NOV. 5
OPENING KEYNOTE: The future of marketing:
Creating a ‘clean slate’ moment
Dave Parro & Amiee Schuster
The future of social media, part one: Tying social media strategies
to holistic metrics that boost and prove value
Bruce Kennedy
The future of social media, part two: How The Onion remains
relevant in an era of ‘fake news’ and digital disruption
Ryan Shattuck
FIRESIDE: The future of ROI: Proving PR’s worth and earning a seat at the table
(No Slides)
CLOSING KEYNOTE: The future of communications
Lies in data trends and measurement insights
Brandi Boatner
Main Conference, WEDNESDAY, NOV. 6
BONUS BREAKFAST SESSION : Insights from 465M messages:
How to write emails employees will actually read
OPENING FIRESIDE : The future of the PR pro: How to succeed in an era of misinformation and distrust
(No Slides)
The future of media relations: Ensure your narrative cuts through the noise
Tamra Johnson, AAA
The future of change communications: Building trust from the inside out
Kirsten Wenker, Sun Country Airlines
The future of reputation management: How culture affects your workforce and your bottom line
Leslie Krohn, Argonne National Laboratory
AWARDS SHOWCASE : The future of communications campaigns:
Takeaways from award-winning efforts
Jason Benning, Amy Rohn, and Emily Kirchner
LUNCH SESSION: The future of engagement: Unlocking business value through integrated communications
Brett Lutz
The future of digital content: How podcasting can boost your online presence, brand and more
Natan Edelsburg
FIRESIDE: The future of strategic communications: Why and how diversity,
CSR and values-driven communications boost the bottom line
(No Slides)
A generational shift in communication: From rock-and-roll to hip-hop
Linda M. Holliday
The future of employee content: How storytelling can cut through a cluttered landscape
Michelle Lyons
PANEL: The future of technology and communications: Outstanding tools to power your efforts
(No Slides)
CLOSING KEYNOTE: The future of storytelling:
How to use video to reach and engage audiences
(No Slides Available)
