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Using emotional storytelling and digital content to open 'a whole new world'
(Slides not available)
Bob Hitchcock, Disney Parks

Part one: How social media can help you 'go the distance' in your communications career
Marcia DiStaco , University of Florida
Tina McCorkindale, Institute for Public Relations

Part two: How social media can help you ‘go the distance' by turning your career path  'from zero to hero’
(No Slides)
Rebecca Mueller, Porter Novelli
Ben Paston, Wyndham Destinations
Jenn Thai, Johns Hopkins All Children's Hospital
Aubrey Gravante, Disney Parks
Tina McCorkindale, Institute for Public Relations
Marcia DiStaso, University of Flordia

'Off with their heads': How to craft attention-grabbing videos and podcasts
Shannon High-Bassalik, Ragan Consulting Group

'Following the leader': How Microsoft connects with employees to boost engagement and culture
Kasia Krzoska, Microsoft

Achieve the social media 'circle of life' with solid and holistic strategy
Kevin Saghy, The Ohio State University

Thriving employee engagement doesn't have to be a 'wish upon a star'
Margie Dolch, Celanese
Margie Dolch - blog-guidelines
Margie Dolch - social-intranet-guidelines

Lightning Talk: When social media goes 'into the unknown': Dos and don'ts for savvy PR crisis response
Aileen Izquierdo, Florida International University
Heather Radi-Bermudez, Florida International University

Diversity and inclusion efforts that boost PR and the bottom line, and invite all to 'be our guest'
(No slides)
Tanya Gibson, Big Brothers Big Sisters of America
Diane Schwartz, Ragan Communications

Brand Journalism secrets that will have competitors say 'I wan'na be like you'
Mark Ragan, Ragan Communications

Engage with employees and consumers with outstanding videos that won't throw your budget 'topsy turvy'
Ben Search, Shootsta

Lightning Talk: Benchmarking secrets to 'run that race' and win with employee emails
Joel-Michael Martin, PoliteMail Software

Panel: Savvy social media tips to help PR and marketing pros stay 'one jump ahead' -- on a budget
(No slides)
Ally Pippin, Wyndham Destinations
Laura Gordillo, March of Dimes
Meghan Madhavan, Ragan Communications

Uncover social media gold on LinkedIn and see 'how far you'll go'
Steve Kearns, LinkedIn

Carmen Shirkey Collins, Cisco

Q&A: 'Friends on the other side': Behind the scenes with influencers and content creators
Heather Anne Naples, The Today Show

Eric Johnson, Vox Media, and Rebecca Reed, The Teacher Mastermind

'Well, well, well--what have we here?' Secrets to measure your social media health
Thom Lytle, Dell

Storytelling and content insights that are 'gonna take you there' with outstanding engagement
Adeta Gayah, Visit Orlando