Thank you for attending
Thank you for attending Brand Storytelling During a Crisis. Below you will find the speaker slide decks and handouts for your reference. Please note, only the sessions with slides are listed.
Materials are intended for attendee use only. Please do not distribute.
We encourage you to book mark this page, or save the website URL, for future use.
The team at Ragan Communications took notes for you!
Click here to download the Executive Summary document.
Tuesday, Aug. 4
Successfully Reimagining Your Brand Narrative in the Wake of COVID-19
Put Leaders at the Center of Your Storytelling Efforts During COVID-19 and Beyond
Erika Callahan, Bri Bauer and Sukhi Sahni
Find New Sources of Content Inside and Outside Your Organization
Use SEO to Extend the Reach of Your Content and Your Budget
Did the Pandemic Make You Relevant?
Wednesday, Aug. 5
Reaffirm Your Brand Purpose Through Compelling Narratives During the Ongoing COVID-19 Pandemic and Times of Social Unrest
Behice Ece Ilhan and Caroline Dillon
Use Storytelling to Craft More Engaging Email Content in a Crisis
Audio and Visual Storytelling Tips to Wow Your Audience Even During a Pandemic
Gregg Castano, Michael Delgado, Heather Hummelsheim, Alfonso Quiroz and Sidney Alvarez
Sidney Alvarez bonus: video 1, video 2 and video 3
Make it Count: Five Pro Tips to Create Equitable Content that Reaches Diverse Audiences
Finding Compelling Stories in a Time of Crisis
Measuring Up: How Can Communicators Measure the Impact of Storytelling?
The Future of Digital Storytelling