Thank you for attending
Thank you for attending Brand Storytelling During a Crisis. Below you will find the speaker slide decks and handouts for your reference. Please note, only the sessions with slides are listed.
Materials are intended for attendee use only. Please do not distribute.
We encourage you to book mark this page, or save the website URL, for future use.
Executive Summary
The team at Ragan Communications took notes for you!
Click here to download the Executive Summary document.
Tuesday, Aug. 4
Successfully Reimagining Your Brand Narrative in the Wake of COVID-19
Johnny Zachman
What Neuroscience Tells Us About Fear-Based Behavior During a Crisis—and How Storytelling Can Keep Your Audience’s Trust
Elizabeth Edwards
Bonus material
Panel
Put Leaders at the Center of Your Storytelling Efforts During COVID-19 and Beyond
Erika Callahan, Bri Bauer and Sukhi Sahni
Build a Social Media Strategy That Stands Out in Today’s Online Landscape
Megan Rowe and Melissa Romig
Find New Sources of Content Inside and Outside Your Organization
Dinesh Ramde
Use SEO to Extend the Reach of Your Content and Your Budget
Liam Fitzpatrick
Did the Pandemic Make You Relevant?
Jim Ylisela
Wednesday, Aug. 5
Reaffirm Your Brand Purpose Through Compelling Narratives During the Ongoing COVID-19 Pandemic and Times of Social Unrest
Behice Ece Ilhan and Caroline Dillon
Use Storytelling to Craft More Engaging Email Content in a Crisis
Jim Ylisela
Audio and Visual Storytelling Tips to Wow Your Audience Even During a Pandemic
Gregg Castano, Michael Delgado, Heather Hummelsheim, Alfonso Quiroz and Sidney Alvarez
Sidney Alvarez bonus: video 1, video 2 and video 3
Make it Count: Five Pro Tips to Create Equitable Content that Reaches Diverse Audiences
Sonia Acosta
Case Study
Finding Compelling Stories in a Time of Crisis
Travis Parman
Measuring Up: How Can Communicators Measure the Impact of Storytelling?
Amanda Todorovich
The Future of Digital Storytelling
John Yembrick
