Presentation Handouts For: Y20CQ0WA

Thank you for attending

Thank you for attending Ragan’s Social Media & Digital Communications Virtual Conference. Below you will find the speaker slide decks and handouts for your reference. Please note, only the sessions with slides are listed.

Materials are intended for attendee use only. Please do not distribute.

We encourage you to book mark this page, or save the website URL, for future use.

Executive Summary

The team at Ragan Communications took notes for you!

Click here to download the Executive Summary document.

Day 1: Thursday, June 18

From Email to Tweets: How COVID-19 Changed the Digital & Social Media Crisis Response
Dominic Parero, Executive Director of Strategic Marketing, UCLA Health

Futureproof Your Brand: How to Maximize SEO During COVID-19
Renee Spurlin, Senior Vice President of Analytics and Digital Marketing, ARPR

Cutting Through the Noise to Reach a Dispersed Workforce in Crisis
Fran Dean-Bishop, President and CEO, Aerobodies
Kim Clark, Affiliate Consultant, Ragan Consulting Group

Communicating Through Social Media and Beyond to Audiences in Crisis
Rory Gory, Digital Marketing Manager, The Trevor Project

Driving Messages and Motivation Online in an Age of Misinformation
Haley Correll, Social Media Manager, American Red Cross

Stop the Scrolling: Captivating Content Across Social Media Platforms
Carmen Shirkey Collins, Senior Social Media and Talent Brand Manager, Cisco

Using Videos for Storytelling and Beyond While People #StayAtHome
Sabrena Pringle, Director of External Communications & Public Relations, American Diabetes Association

Day 2: Friday, June 19

Visual Storytelling in Times of Crisis: What Messages Do Your Images Send?
Chad Mitchell, Vice President and Head of Content and Digital Platforms, TD Bank

Leading Through LinkedIn, Facebook and More: Executive Communications During COVID-19
Micah Laney, Senior Manager, Executive Social Strategy, Walmart

Riding the E-Commerce Wave: Navigating Search, Reviews, Social Media Ads and Reputation Amid COVID-19
James Chong, Senior Manager of Digital Marketing, TOMS
Emily Washcovick, Senior Business Outreach Manager, Yelp

Measuring Social Media Initiatives: What's the Worth of a "Like" or a Follow?
Kevin Goddard, Head of Social Media, Amazon Web Services

How Social Media Platforms Became COVID-19 Response Networks
Aleksandra Kuzmanovic, Social Media Manager, World Health Organization (WHO)

Advancing Your Culture, Brand and Reputation: Responding to COVID-19 Across All Channels
Erin Lickliter, Head of associate communications and engagement, Kroger
Kristal Howard, Head of Corporate Communications and Media Relations, Kroger

Bonus Materials

Ragan Communications: Speaker Twitter and LinkedIn List

Ragan Consulting Group: Culture Redesigned for a Work from Home Inclusive Workforce Tip Sheet

Aerobodies: Resources for Virtual Teams Tip Sheet

Aerobodies: Mindfulness and Wellness for Executives Guide

American Red Cross: Returning to Work During COVID-19: Safe Work Practices Online Course

American Red Cross: Psychological First Aid: Supporting Yourself and Others During COVID-19 Course

ARPR: 5 Tips for Maximizing SEO During COVID-19 Tip Sheet

ARPR: SEO Game Plan

ARPR: COVID-19 Marketing Tools

Edelman: 2020 Trust Barometer Special Report: Brands and Racial Justice in America

Edelman: A Universal Demand for Change Summary

Facebook: Small Business Resilience Toolkit

Facebook: Small Business Resilience Quick Action Guide

Google: Supporting Employee Mental Health and Well-being Guide

Google: Small Business COVID-19 Resources, including skills training

Instagram: Instagram for Business COVID-19 Playbook

Instagram: COVID-19 Resource Directory

Kroger: Sharing What We've Learned: A Blueprint for Business

LinkedIn: Workforce Confidence Index Report

LinkedIn: COVID-19 Resources

Snap: COVID-19 Business Resource Center

Snap: The Impact of COVID-19 on the Snapchat Generation Tip Sheet

The Creative Collective and #CultureCon: Resources to Aid in the Black Lives Matter Movement

The Trevor Project: A Guide to Being an Ally to Transgender and Nonbinary Youth

The Trevor Project: Glossary of LGBTQ Terms

The Trevor Project, via How to Talk About Suicide and Mental Health During Mental Health Month

The Trevor Project: Inaugural National Survey on LGBTQ Youth Mental Health

The Trevor Project: Protect Your Space and Well-Being on Instagram Guide

The Trevor Project: Supporting Black LGBTQ Youth Mental Health Guide

Twitter: COVID-19 Marketing Collection, "Navigating the New Norm"

World Health Organization (WHO): Fact Sheets

World Health Organization (WHO): Coronavirus Disease (COVID-19) Dashboard

World Health Organization (WHO): COVID-19 Message Library

World Health Organization (WHO): Risk Communication and Community Engagement Action Plan Guidance COVID-19 Preparedness and Response

World Health Organization (WHO): Risk Communication and Community Engagement Readiness and Response to COVID-19

World Health Organization (WHO): COVID-19 Strategic Preparedness and Response Plan

World Health Organization (WHO): COVID-19 Preparedness and Response Training

Yelp: COVID-19 Resource Hub for Businesses