Thank you for attending
Thank you for attending Ragan’s Social Media & Digital Communications Virtual Conference. Below you will find the speaker slide decks and handouts for your reference. Please note, only the sessions with slides are listed.
Materials are intended for attendee use only. Please do not distribute.
We encourage you to book mark this page, or save the website URL, for future use.
Executive Summary
The team at Ragan Communications took notes for you!
Day 1: Thursday, June 18
From Email to Tweets: How COVID-19 Changed the Digital & Social Media Crisis Response
Dominic Parero, Executive Director of Strategic Marketing, UCLA Health
Futureproof Your Brand: How to Maximize SEO During COVID-19
Renee Spurlin, Senior Vice President of Analytics and Digital Marketing, ARPR
Cutting Through the Noise to Reach a Dispersed Workforce in Crisis
Fran Dean-Bishop, President and CEO, Aerobodies
Kim Clark, Affiliate Consultant, Ragan Consulting Group
Communicating Through Social Media and Beyond to Audiences in Crisis
Rory Gory, Digital Marketing Manager, The Trevor Project
Driving Messages and Motivation Online in an Age of Misinformation
Haley Correll, Social Media Manager, American Red Cross
Stop the Scrolling: Captivating Content Across Social Media Platforms
Carmen Shirkey Collins, Senior Social Media and Talent Brand Manager, Cisco
Using Videos for Storytelling and Beyond While People #StayAtHome
Sabrena Pringle, Director of External Communications & Public Relations, American Diabetes Association
Day 2: Friday, June 19
Visual Storytelling in Times of Crisis: What Messages Do Your Images Send?
Chad Mitchell, Vice President and Head of Content and Digital Platforms, TD Bank
Leading Through LinkedIn, Facebook and More: Executive Communications During COVID-19
Micah Laney, Senior Manager, Executive Social Strategy, Walmart
Riding the E-Commerce Wave: Navigating Search, Reviews, Social Media Ads and Reputation Amid COVID-19
James Chong, Senior Manager of Digital Marketing, TOMS
Emily Washcovick, Senior Business Outreach Manager, Yelp
Measuring Social Media Initiatives: What's the Worth of a "Like" or a Follow?
Kevin Goddard, Head of Social Media, Amazon Web Services
How Social Media Platforms Became COVID-19 Response Networks
Aleksandra Kuzmanovic, Social Media Manager, World Health Organization (WHO)
Advancing Your Culture, Brand and Reputation: Responding to COVID-19 Across All Channels
Erin Lickliter, Head of associate communications and engagement, Kroger
Kristal Howard, Head of Corporate Communications and Media Relations, Kroger
Bonus Materials
Ragan Communications: Speaker Twitter and LinkedIn List
Ragan Consulting Group: Culture Redesigned for a Work from Home Inclusive Workforce Tip Sheet
Aerobodies: Resources for Virtual Teams Tip Sheet
Aerobodies: Mindfulness and Wellness for Executives Guide
American Red Cross: Returning to Work During COVID-19: Safe Work Practices Online Course
American Red Cross: Psychological First Aid: Supporting Yourself and Others During COVID-19 Course
ARPR: 5 Tips for Maximizing SEO During COVID-19 Tip Sheet
ARPR: SEO Game Plan
ARPR: COVID-19 Marketing Tools
Edelman: 2020 Trust Barometer Special Report: Brands and Racial Justice in America
Edelman: A Universal Demand for Change Summary
Facebook: Small Business Resilience Toolkit
Facebook: Small Business Resilience Quick Action Guide
Google: Supporting Employee Mental Health and Well-being Guide
Google: Small Business COVID-19 Resources, including skills training
Instagram: Instagram for Business COVID-19 Playbook
Instagram: COVID-19 Resource Directory
Kroger: Sharing What We've Learned: A Blueprint for Business
LinkedIn: Workforce Confidence Index Report
LinkedIn: COVID-19 Resources
Snap: COVID-19 Business Resource Center
Snap: The Impact of COVID-19 on the Snapchat Generation Tip Sheet
The Creative Collective and #CultureCon: Resources to Aid in the Black Lives Matter Movement
The Trevor Project: A Guide to Being an Ally to Transgender and Nonbinary Youth
The Trevor Project: Glossary of LGBTQ Terms
The Trevor Project, via Dictionary.com: How to Talk About Suicide and Mental Health During Mental Health Month
The Trevor Project: Inaugural National Survey on LGBTQ Youth Mental Health
The Trevor Project: Protect Your Space and Well-Being on Instagram Guide
The Trevor Project: Supporting Black LGBTQ Youth Mental Health Guide
Twitter: COVID-19 Marketing Collection, "Navigating the New Norm"
World Health Organization (WHO): Fact Sheets
World Health Organization (WHO): Coronavirus Disease (COVID-19) Dashboard
World Health Organization (WHO): COVID-19 Message Library
World Health Organization (WHO): Risk Communication and Community Engagement Action Plan Guidance COVID-19 Preparedness and Response
World Health Organization (WHO): Risk Communication and Community Engagement Readiness and Response to COVID-19
World Health Organization (WHO): COVID-19 Strategic Preparedness and Response Plan
World Health Organization (WHO): COVID-19 Preparedness and Response Training
