Presentation Handouts For: Y20WCCV

Thank you for attending

Thank you for attending Ragan's Writing & Content Creation for Communicators Virtual Workshop. Below you will find the speaker slide decks and handouts for your reference. Please note, only the sessions with slides are listed.

Materials are intended for attendee use only. Please do not distribute.

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Bonus Materials

Handout 1 - Checklist: Essential Inclusive Language Resources and Guidelines

Handout 2 - Research: Why the Public Expects Purpose Driven Content

Handout 3 - Squatty Potty Case Study: Using Data to Test Humor Vs. Information in Content

Wednesday Oct. 28

1-1:30 p.m. ET

SESSION 1: EXTERNAL WRITING

Credible Content Starts Here: Think and Write Like a Reporter

Colleen Newvine

Marketing Consultant/Product Manager

AP Stylebook

1:35-2:05 p.m. ET

SESSION 2: INTERNAL WRITING

Writing for Execs and Employees: Cut the Corporate Speak Already

Joanne Callahan

Speechwriter, Storyteller and Communications Advisor

Con Edison

2:10-2:25 p.m. ET

SESSION 3: INCLUSIVE LANGUAGE

Words Matter: Upgrading Your Communications with Inclusive Language

Nikki Hopewell (she/her)

Senior Communications Strategist for Diversity, Equity and Inclusion

Rush University System for Health

2:30-3 p.m. ET

SESSION 4: VIDEO STORYTELLING

Touch the Heart: Add Authentic, Uplifting Video to Your Content Strategy

Bob Hitchcock

Editorial Content Director (former)

Disney Parks

3:05-3:30 p.m. ET

SESSION 5: VIRAL VISUALS

You Better Believe It! How to Create Visuals Blending Purpose and Humor

Benton Crane

CEO

Harmon Brothers