Presentation Handouts For: Y21CM0VC

Thank you for attending

Thank you for attending Ragan's Media Relations & Measurement Virtual Conference.   Below are the slide decks from the presentations.

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Wednesday, April 7, 2021

Please note: panels do not have slides 

What’s Now and Next for Media Relations: How Communicators Can Take Up the Charge in 2021 and Beyond
Kari Wethington, Senior Director of External Communications, E.W. Scripps Co.

Adapting to a Rapidly Shifting News Cycle with Content Journalism Across Social Media Platforms
Jose Salas, Spokesperson and Social Media Manager, Denver Water

PR Measurement Strategies and Tools that Build and Maintain Trust
Katie Delahaye Paine, Founder and CEO, Paine Publishing

Barcelona 3.0: Saying 'No' to AVEs and 'Yes' to S.M.A.R.T. Measurement Strategies
Johna Burke, Global Managing Director, AMEC

Responding to Crises: How Communicators Can Prepare and Activate in Ways that Strengthen Reputation
Lauren Lawson-Zilai, Senior Director, Public Relations, Goodwill Industries International

The Data-Driven Communicator: A Crash Course in Social Listening, Analyzing Brand Voice, Understanding Sentiment and More
Alexander Hinckley Rose, Associate Manager of Data Analytics, Edwards Lifesciences

Break Through the Noise: How to Use Insights to Build Adaptable PR and Communications Strategies
Johnny Smith Jr., Vice President of Marketing Services, Encompass Health

Secrets to Landing Media Coverage: 5 Dos and Don'ts of Pitching the Media
Nick Lanyi, Media Relations and Crisis Communications Expert, Ragan Consulting Group

Using and Scaling Insights to Tap into Humanity: How to Better Reach and Engage Your Target Consumers
Douglas Healy, Senior Director, Consumer Insights, Gatorade at PepsiCo

Drive Media Coverage, Brand Buzz and More with Holistic PR and Social Media Campaigns
Paige Hale, Senior Manager of Communications, Georgia Aquarium

PESO in 2021: Creating Media Relations and PR Wins Across Content Efforts
Thomas Bunn, Executive Vice President, Integrated Solutions, BCW
Sabrina Browne, Account Director, BCW

Transparency and the 'Mixternal' Communications Landscape: How to Authentically Amplify Executive and Employee Voices
Yolande Morris, Director, Multimedia Content and Colleague Engagement, Pfizer

Standing Out in an Insane News Cycle: Tips from Hilton’s Content Lead on Human-Driven, Purpose-Led Storytelling and Content Creation
Lou Dubois, Director of content for global brand communications, Hilton Worldwide


Bonus Materials