Thank you for attending
Thank you for attending Ragan's Writing & Content Creation Conference. Below you will find the speaker slide decks and handouts for your reference.
Click here to view our event slides with additional awards, events and council information.
The Ragan team took notes for you, too! View the executive summary here.
Materials are intended for attendee use only. Please do not distribute.
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Tuesday, December 7, 2021
From Intent to Impact: How to Write Inclusively for Internal Audiences
Emily Lewis, Global Communications Associate, Citrix
April Nelson, Manager- Global Communications and Culture, BaSE, UPS
Suzy An, SVP, Justice, Equity, Diversity and Inclusion (JEDI) Lead, Porter Novelli
Who Will Tell Your Story? Inclusive Writing for the Public and the Press
Ali Jackson-Jolley, Assistant Managing Editor, Forbes
Ashley Levett, Associate Media Director, Southern Poverty Law Center
SOCIAL MEDIA
Inclusivity Exercise: Let’s Workshop an Inclusive Social Media Statement
Cat Colella-Graham, Founder, Chief Employee Experience Officer, Cheer Partners
Amisha Gandhi, SVP Marketing, Tipalti
Wednesday, December 8, 2021
Think and Write Like a Journalist: Powerful Principles to Pen Persuasive Prose
Jim Ylisela, Co-Founder and Senior Partner, Ragan Consulting Group
Do Less, God Bless: 4 Solutions to Create Better Content without Burnout
Michael Rothman, Senior Editor and Content Strategist, TD Bank
Samantha Rideout, Marketing Director, Pharmaceutical Strategies Group
5 Habits of Successful Content Marketers: Craft Copy that Captivates and Converts
Matthew Royse, Marketing Director, Syntax
5 Cs of Social Media Copywriting: How to Craft Copy that Screams “Click Me!”
Amanda Todorovich, Executive Editor, Content Marketing, Cleveland Clinic
Win Hearts and Minds: How to Hook Audiences with Brand Storytelling Techniques
Michelle Volpe-Kohler, Senior Writer, Federal Reserve Bank of Cleveland
Write It Better and Faster: The One StoryHack You Need to Turn “Boring” into “Blockbuster”
Douglass Hatcher, President, Communicate4IMPACT
The Poet’s Process: Harnessing Your Artistic Side for More Creative Copy
Keisha-Gaye Anderson, Senior Director of Marketing and Communications, The Jed Foundation
Bonus Materials
Inclusive Social Media Guidance and Resources
Results from our Inclusive Writing Slido Exercise
The Clear and Concise Technical Writing Guide
Strunk & White’s Timeless Secrets for Rocket-Powered Writing
Why and How to Create an In-House Style Guide
Bias-Free Writing: What’s Preferred and What’s Problematic
The Art of Storytelling (a Practical Guide)
The Hero’s Journey Storytelling Framework (and Its Uses)
How to Find and Tell Great Stories within Your Organization
Inclusive Language: A Progressive Writing Guide
Writers’ DEI Checklist: What an Inclusive Language Toolkit Should Include
The Ragan Consulting Group Diversity Guide
The Diversity Style Guide (Access to over 700 Terms and Phrases)
