Thank you for attending

Thank you for attending Ragan's Writing & Content Creation Conference. Below you will find the speaker slide decks and handouts for your reference.

Click here to view our event slides with additional awards, events and council information.

The Ragan team took notes for you, too! View the executive summary here.

Materials are intended for attendee use only. Please do not distribute.

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Tuesday, December 7, 2021

From Intent to Impact: How to Write Inclusively for Internal Audiences
Emily Lewis, Global Communications Associate, Citrix
April Nelson, Manager- Global Communications and Culture, BaSE, UPS
Suzy An, SVP, Justice, Equity, Diversity and Inclusion (JEDI) Lead, Porter Novelli

Who Will Tell Your Story? Inclusive Writing for the Public and the Press
Ali Jackson-Jolley, Assistant Managing Editor, Forbes
Ashley Levett, Associate Media Director, Southern Poverty Law Center

Inclusivity Exercise: Let’s Workshop an Inclusive Social Media Statement
Cat Colella-Graham, Founder, Chief Employee Experience Officer, Cheer Partners
Amisha Gandhi, SVP Marketing, Tipalti

Wednesday, December 8, 2021

Think and Write Like a Journalist: Powerful Principles to Pen Persuasive Prose
Jim Ylisela, Co-Founder and Senior Partner, Ragan Consulting Group

Do Less, God Bless: 4 Solutions to Create Better Content without Burnout
Michael Rothman, Senior Editor and Content Strategist, TD Bank
Samantha Rideout, Marketing Director, Pharmaceutical Strategies Group

5 Habits of Successful Content Marketers: Craft Copy that Captivates and Converts
Matthew Royse, Marketing Director, Syntax

5 Cs of Social Media Copywriting: How to Craft Copy that Screams “Click Me!”
Amanda Todorovich, Executive Editor, Content Marketing, Cleveland Clinic

Win Hearts and Minds: How to Hook Audiences with Brand Storytelling Techniques
Michelle Volpe-Kohler, Senior Writer, Federal Reserve Bank of Cleveland

Write It Better and Faster: The One StoryHack You Need to Turn “Boring” into “Blockbuster”
Douglass Hatcher, President, Communicate4IMPACT

The Poet’s Process: Harnessing Your Artistic Side for More Creative Copy
Keisha-Gaye Anderson, Senior Director of Marketing and Communications, The Jed Foundation


Bonus Materials