Thank you for attending
Thank you for attending PR Daily's Brand Storytelling Conference. Below you will find the speaker slide decks and handouts for your reference.
Click here to view our event slides with additional awards, events and council information.
The Ragan team took notes for you, too! View the executive summary here.
Materials are intended for attendee use only. Please do not distribute.
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Wednesday, April 13, 2022
Opening Remarks and Trendspotting
FIRESIDE CHAT
Bridging the divide with brand storytelling
Kristin Hansen, Executive Director, Civic Health Project
Unleashing Your ‘Capital S’ Story
Paul Furiga, President and Chief Storyteller, WordWrite
PANEL
Transforming Leaders into Storytellers
Cheril Clarke, Founder, Phenomenal Writing
Ashley Brown, Clinical Communications Senior Strategist, Atrium Health
Awakening Emotion: How to Solicit, Secure and Share Empathetic Employee Stories
Kevin Martinez, VP, Corporate Citizenship, ESPN
PANEL
Platforming Purpose: How to craft equitable and inclusive content that celebrates your brand values
Daniel Roberts, Head of Communications, BrightDrop, General Motors
Neil Bates, Digital Content Manager, Nestlé
CASE STUDY
Modernizing a legacy brand to tell relevant, impactful stories
Michelle Russo, Chief Communications Officer, U.S. Chamber of Commerce
Social Storytelling: Building a multi-channel digital storytelling strategy
Adam Hernandez, Digital Storytelling Manager, Microsoft
Building Better Brand Newsrooms
Jim Ylisela, Co-Founder and Senior Partner, Ragan Consulting Group
Ally Hirschlag, Branded Content Editor, Weather.com, IBM
PANEL
Audience Reach: Measuring the impact of your stories
Chad Mitchell, Vice President and Head of Content and Digital Platforms, TD Bank
Rob Pettit, Sr. Communications Specialist, Entergy
CASE STUDY
Video Storytelling
Rachel George, Senior Producer, Green Buzz Agency
Jasmine Hardy, Associate Producer, Green Buzz Agency
