Presentation Handouts For: Y5CC0CH
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Files are not available for all presentations and all speakers. Materials are intended for attendee use only. Please do not distribute.
Day One - Public Relations
Opening Keynote
Best practices to protect your brand-before, during and after a crisis
Dallas Lawrence
The war on content pollution and the fight for relevance in the Digital Age
Marcy Cohen
How to work with a PR agency:
Manage your partnership for maximum success
Jenina Nuñez
Panel Discussion
Create an agile comms strategy that connects to all your audiences
Jenina Nuñez
Nicole Mladic
Jeff Hecht
Rachel Gerds
Create a process to capture powerful videos
Michael Schmidt
Social media is more than social
Ashley Callahan
Closing Keynote
Storytelling: How to win hearts and minds
Justina Chen
Transform your hospital communications with brand journalism
Mark Ragan
*Bonus Session
Day Two - Social Media
Opening Keynote
Surround sound: The irresistible art of listening and engaging
Brandy King
Can you teach #social?
Inside U.S. Bank's social media employee training program
Monica Wiant
Beyond likes and followers:
How to measure social's business value
Maria Saltz
Infographics: How to get the good, avoid the bad and banish the ugly
Vickie Bates
Panel Discussion
Your social reputation:
Practical advice for managing your company's reputation online
Maggie Avram
Monica Wiant
Vickie Bates
Social media governance: One big happy family
Marc Matthews
Closing Keynote
Mo' accounts, mo' problems: Social branding alignment
Thom Lytle
Day Three - Employee Communications
Opening Keynote
#ShiftHappens: How to inspire, transform and facilitate business-driven corporate communications
Dux Raymond Sy
Here, there and everywhere:
Five ways to reach a distributed workforce
Tim Connelly
How social media makes SAS a smarter, stronger global enterprise
Karen Lee
Case study
How a global business transformed its internal news channel
Margaret Barrett
Build a culture of innovation:
How to spur ideation through internal social media
Tina Davis
A strategic plan to improve your intranet
William Amurgis
Closing Keynote
When worlds collide:
Tap your internal audience to tell your best stories to the world
Steve Crescenzo
