Presentation Handouts For: Y5CD0CA

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Bank on brand journalism:
How to do content marketing that supports business goals
Mary Wayte Bradburne
Kirsten Chiala

The power of S-T-O-R-Y: How to create and distribute narratives that move audiences, social media and markets
Michelle Killebrew
Buddy Scalera

Breakthrough brand journalism on LinkedIn: How to leverage the worlds #1 professional network to boost brand, messaging and reach
Jill Hirz Jones
John Loof
Jason Miller

Transform teams into content marketing heros:
How to integrate brand journalism for greater reach and ROI
Mark Ragan

Opening Keynote:
#AdaptiveContent: Using responsive design to reinvent corporate storytelling and reignite ROI
Brian Solis

Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
Mark Ragan
Scott Abel
Charles Kha
Karen Peltyszyn
Jon Accarrino

Case study
How to integrate content marketing into the real world—best practices and pitfalls to avoid
Angie Kozleski

Concept to Cannes: How to create award-winning video, infographics and photos that reach millions in a mobile world
Patrick Darling
Ekaterina Walter

Measurement math or myth? The truth about how to prove value and ROI for your content marketing efforts
Mark Ragan
John Loof
Louis Gray
Jason Miller

Closing Keynote
The care and feeding of the content beast:
What's needed, what's now and what's next
Lucas Mast