Presentation Handouts For: Y5CF0FL
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Pre-Conference Workshops
Hands-on infographics boot camp
Karl Gude
7 formulas for storytelling success—and examples of how to turn boring, routine company news into captivating narratives
Michael Smart
Before disaster strikes: Creating an effective crisis communications plan
Sandra Fathi
Free bonus session!
Content marketing boot camp
Mark Ragan
Angie Kozleski
Track I - Internal Communications & Social Media
Day One
Opening Keynote
Disney Parks social media content: Creating magical experiences
Thomas Smith
The social media command center: Lessons from Southwest Airlines
Ashley Pettit
Keynote
Vroom Tweet Post! How NASCAR informs its business through unprecedented fan and media engagement
Scott Warfield
#TWEETYOSELF: SAS' inside-out way of getting employees comfortable, consistent and considerate on social
Kirsten Hamstra
Create social employees that become your rock-star social media team
Gina Czark
Jessica Fillinger
Special keynote
Social media on and off the Planet
Mike Foreman
Day Two
Track II - PR, Marketing & Social Media
Day One
Opening Keynote
Disney Parks social media content: Creating magical experiences
Thomas Smith
Pitch Perfect: How smart PR pros ignite the media, bloggers and fans to share their message
Michael Smart
Keynote
Vroom Tweet Post! How NASCAR informs its business through unprecedented fan and media engagement
Scott Warfield
Unleash the power of social media for PR: Pitch, monitor and measure
Gregory Galant
Payback: The ROI of PR & SM measurement
Sandra Fathi
Special keynote
Social media on and off the Planet
Mike Foreman
Day Two
Track III - Advanced Social Media Strategies
Day One
Opening Keynote
Disney Parks social media content: Creating magical experiences
Thomas Smith
How to engage your audience by creating buzz-worthy Infographics
Karl Gude
Keynote
Vroom Tweet Post! How NASCAR informs its business through unprecedented fan and media engagement
Scott Warfield
Editorial matters: How not to cause your own crisis
Caleb Gardner
Lessons from CDC's response to Ebola
Carol Crawford
Special keynote
Social media on and off the Planet
Mike Foreman
Day Two
Use LinkedIn to showcase your thought leadership and become a brand ambassador for your company
Jill Hirz
How the Phoenix Suns and Phoenix Mercury are using Instagram and other visual media channels, and how you can to
Jeramie McPeek
Special keynote
Don't meet the benchmark, become it: New brand content strategies
Ashley Brown
