Please note:
Files are not available for all presentations and all speakers. Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops
Build your News Desk: How to transform your editorial process to create great content
Mark Ragan
Jim Ylisela
Prove the ROI of your social media strategies
Therese Lockemy
Amanda Todorovich
How to start your in-house video studio on a shoestring
Jessica Mortvedt
Learn how a LinkedIn company page helps your hospital or health system
Stephanie Katzman
Michael Yoder
Track I - Internal Communications
Day One
Opening Keynote
Creating the physician-patient connection
Dr. Alfredo Quiñones-Hinojosa
Inside Out: Brand journalism for the internal communicator
Mark Ragan
Jim Ylisela
Meaningful metrics: Measurement strategies that get results
Annie Burt
How to launch a unique speaker series with a TED-like talk
Lizzie Costello
How do you measure up? Set and meet hospital quality goals with a high-striking internal communications plan
Lisa Broadhead
Dr. Peter Pronovost
Special keynote
How to integrate physicians and other health pros into your social media and content strategies: A physician's view and a communicator's view
Justin Smith, M.D.
Winifred 'Wini' King
Day Two
Manage your online physicians' profiles and reputations
A. Jay Khanna
Aaron Watkins
Engage employees and leaders as part of your digital strategy
Gina Czark
Jessica Fillinger
CLOSING KEYNOTE
Top healthcare marketing trends for 2016: How you can stay ahead of the curve
David Vener
Track II - PR & Marketing
Day One
Opening Keynote
Creating the physician-patient connection
Dr. Alfredo Quiñones-Hinojosa
How social media transforms marketing at Cleveland Clinic
Amanda Todorovich
Create a process to capture effective videos for marketing and fundraising
Michael Schmidt
PANEL
How to mobilize a crisis communications strategy around a global crisis
Mark Ragan
Amy Goodwin
Natalie Goldstein
Vincent J. Dollard
Amy Murphy
No hospital logo, no branding:
Use brand journalism to get consumers to choose your physicians
Sue Klein
Special keynote
How to integrate physicians and other health pros into your social media and content strategies: A physician's view and a communicator's view
Justin Smith, M.D.
Winifred 'Wini' King
Day Two
Graphics made easy: How to build a strong visual element to your online storytelling and content
Megan McCook
Dustin Lancaster
Healthy perspectives:
Create content that attracts patients before they get sick
Stacia Jesner
Ben Butanis
CLOSING KEYNOTE
Top healthcare marketing trends for 2016: How you can stay ahead of the curve
David Vener
