Presentation Handouts For: Y5CJ0DV

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Materials are intended for attendee use only.
Please do not distribute.

Nov. 2: Day One - Pre-Conference Workshops

Nov. 3: Day Two- Main Conference

9 a.m. - Opening Keynote
Are you really a content publisher?
Words and photos from brand journalism's front lines

Speaker: Jim Ylisela, Duff Media Partners, Inc.

10:10 a.m.
Build a news desk for internal and external content:
Lessons from The Mayo Clinic Public Affairs team

Speaker: Ron Petrovitch, Mayo Clinic

11:10 a.m.
Transform boring subjects into fascinating stories
Speaker: Sagar Jethani, Premier Farnell

1:10 p.m.
Panel Discussion: Is brand journalism right for your brand?

Mark Ragan, CEO of Ragan Communications Inc.
Stacy Chesney, manager of media communications at Denver Water
Sagar Jethani, content marketing executive at Premier Farnell
Matthew Royse, director of communications for Forsythe Technology
James Ylisela Jr., president and co-owner of Duff Media Partners Inc.

2:10 p.m.
How brand journalism boosts everything, including your bottom line

Lisa Arledge Powell, MediaSource
Michael Schmidt, Arnold Palmer Medical Center Foundation

3:10 p.m.
Tell better stories with great video:
Start with your own video team

Lizzie Costello, Children's Hospital Colorado
Katelyn Nawoyski, Children's Hospital Colorado

4 p.m. - Keynote
Blend content marketing and brand journalism to crush your competition

Speaker: Gene King, H&R Block