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Pre-Conference Workshop 2

12:30 p.m.-2:30 p.m.
What brand journalism looks like: 
How to shape your organization to tell its own story
Mark Ragan & Jim Ylisela

Pre-Conference Workshop 3

3 p.m.-5 p.m.
Social visual communication IS your future as a corporate communicator
Shel Holtz

9 a.m. - Opening Keynote
Are you really a content publisher?
Words and photos from brand journalism's front lines
Speaker: Jim Ylisela, Duff Media Partners, Inc.

10:10 a.m.
Build a news desk for internal and external content:
Lessons from The Mayo Clinic Public Affairs team
Speaker: Ron Petrovitch, Mayo Clinic

11:10 a.m.
Transform boring subjects into fascinating stories
Speaker: Sagar Jethani, Premier Farnell

1:10 p.m.
Panel Discussion: Is brand journalism right for your brand?
Moderator:
Mark Ragan, CEO of Ragan Communications Inc.
Panelists:
Stacy Chesney, manager of media communications at Denver Water
Sagar Jethani, content marketing executive at Premier Farnell
Matthew Royse, director of communications for Forsythe Technology
James Ylisela Jr., president and co-owner of Duff Media Partners Inc.

2:10 p.m.
Results!
How brand journalism boosts everything, including your bottom line
Speakers:
Lisa Arledge Powell, MediaSource
Michael Schmidt, Arnold Palmer Medical Center Foundation

3:10 p.m.
Tell better stories with great video:
Start with your own video team
Speakers:
Lizzie Costello, Children's Hospital Colorado
Katelyn Nawoyski, Children's Hospital Colorado

4 p.m. - Keynote
Blend content marketing and brand journalism to crush your competition
Speaker: Gene King, H&R Block