Please note:
Materials are intended for attendee use only. Please do not distribute.
October 27 - Pre-Conference Workshops
Successful communication starts with listening: How to use research and measurement to create a communication plan that works
Cindy Crescenzo
Communicate with pictures: The writer's role in creating powerful Infographics
Mary Olivieri
Don Harder
Create or vend: How to choose the best option for your video budget
Rocky Walls
Track 1 - Employee Communications
October 28
Opening Keynote
Out-of-this-world social media with NASA
John Yembrick
How to build an employer brand that penetrates the web, the public, and traditional media—and your own company
Jennifer Johnston
Listen, plan, activate! How to develop agile change management that increases employee engagement, trust and buy-in
Amy Nielsen-Scott
When failure is not an option: How to build a culture of resilience
Tracey Grove
Plan for the unplanned: How to make, then break your intranet content strategy rules
Juliana Wallace
Special keynote
Rule #1: Don't be boring!
Kristin Graham
October 29
Track 2 - PR & Marketing
October 28
Opening Keynote
Out-of-this-world social media with NASA
John Yembrick
How to grab headlines by telling your story in a news-style video
Mary Masson
How to create a data-driven communications team
Debbie O'Brien
Trade secrets your agency isn't sharing:
How to get the most out of your agency partnerships
Sandra Fathi
How to prepare a proactive crisis communications plan (that we hope you never have to use)
Tara Darrow
Special keynote
Rule #1: Don't be boring!
Kristin Graham
October 29
Track 3 - Social Media
October 28
Opening Keynote
Out-of-this-world social media with NASA
John Yembrick
Protect and promote your brand on social media
Mary Wayte Bradburne
A different look at social listening:
Kaiser Permanente's Center for Social Intelligence
Vince Golla
How to use new media to reach multigenerational audiences
PANEL
Beyond marketing and communications: Bring social to the business
Kirsten Hamstra
Special keynote
Rule #1: Don't be boring!
Kristin Graham
October 29
The rise and fall and rise of Yammer: How Teach For America revitalized the use of social media with a dispersed workforce
Alison Knowlton
How to turn the choir into preachers:
Empower others to sing your praises
Jake Jacobson
Closing keynote
From leader to thought leader:
Develop your own TED talk for all audiences
Justina Chen
