Please note:
Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops - Monday, October 19
How to transform your editorial process and develop your own brand narrative
Deke Jones & Craig Civale
How to turn your leaders into thought leaders—and propel your organization forward
Rob Friedman
Storytelling: How to create content that counts
Kirsten Chiala
Tuesday, October 20
Track 1 - Employee Communications
Opening Keynote
The trusted advisor: How to be indispensable to your C-suite
Torod Neptune
How to connect to and energize a distributed workforce with digital technology
Lynn Loignon
The value of communicating from an outside-in perspective
Marianne Shipley
A different point of view: Know your employees' perspective to increase engagement
Todd Johnson
From like to love: How to build a powerful brand-advocate program in your organization
Krisleigh Hoermann
How to revive your employee publication and why it matters
Holly Sivec
Stream winning webcasts: How to use video for strategic communication
Mike O'Lenick
Closing keynote
When worlds collide: Tap your internal audience to tell your best stories to the world
Steve Crescenzo
Track 2 - PR & Marketing
Manage your online physicians' profiles and reputations
Amanda Todorovich
How to prepare for and respond to data breaches
Jessica Nielsen
Opening your heart: Inspire your audience with strategic emotional storytelling
Jacob Sloan
From integration to syndication: How to make the most of your resources
Tara Herberth
