Presentation Handouts For: Y5CS0DC

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Pre-Conference Workshops

Soup to nuts: Everything you need to know to write excellent speeches
Rob Friedman, Senior Director of Executive Communications for Eli Lilly & Co.

Speechwriters step-by-step guide: Edit to improve your next speech
Fletcher Dean, Director of Executive Communications at The Dow Chemical Company.

Measure and prove the ROI of your executive communications
Monique Visintainer, Senior Executive Communications Manager at Microsoft.

Main Conference

Make real connections and inspire action: Lessons from Cisco's brand-language program
Mark Buchanan, Program Lead for Brand Experience Design at Cisco.

The knack of time: Master your calendar; master your speeches
Danny Woodward, Director of Executive Communications at Virginia Commonwealth University.

Executives? They may be VIPs but they're only half of your communications strategy
Monique Visintainer, Senior Executive Communications Manager Microsoft.

Rhetorical devices that should be in every speechwriter's toolkit
Fletcher Dean, Director of Executive Communications at The Dow Chemical Company.

The strategic speechwriter: How to connect your work with the organization's larger strategic goals through thought leadership
Dean Foust, Director of Executive Communications for UPS.

How to create an effective TED talk
Rob Friedman, Senior Director of Executive Communications at Eli Lilly and Company.

How to coach your speakers—and yourself—to make points clearly and convincingly through effective public speaking techniques
Joel Schwartzberg, Senior Director of Strategic and Executive Communications American Society for the Prevention of Cruelty to Animals (ASPCA).

Navigate a crisis: How to speak from the executive suite
Karen Wing, primary Speechwriter for the Office of the President at Penn State University.

The power of story: Lessons from the trenches and The Happiest Place on Earth
Cappy Surette, Senior Manager of Executive Communications at Walt Disney World Resort.