Presentation Handouts For: Y5CZ0CH
Please note:
Files are not available for all presentations and all speakers. Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops
Foolproof crisis plans from A-Z: Easy steps and proven templates for minimizing risk
James E. Lukaszewski, President of The Lukaszewski Group Division of Risdall Marketing Group.
Face the press with maximum success: 12 strategies to ace TV Interviews during crises and times of high stress
Jess Todtfeld, President of Success in Media.
Message mapping boot camp: How to create key messages that resonate with all stakeholders in crisis situations
Tripp Frohlichstein, President of MediaMasters, Inc.
Content marketing bonanza: How to create a brand journalism site that will transform your hospital communications
Mark Ragan, Publisher and CEO of Ragan Communications Inc.
Main Conference
Do not panic! First hour, first week, first month—Emory University reveals rapid response lessons in the Age of Ebola
Nancy Seideman, Associate Vice President of University Communications and Executive Director of University Media Relations at Emory University.
Managing the hype and hysteria through collaboration and composure: Bellevue treats NYC's first and only Ebola patient
Evelyn Hernández, Associate Executive Director, Public Affairs and Community Relations at Bellevue Hospital Center.
Keep morale up: How to engage staff and protect your reputation from the inside out when crisis strikes
Paul Baltes, Manager of Corporate Communications at Nebraska Medicine.
Social Media and Ebola: How to manage social media during a crisis
Carol Crawford, Chief, Digital Media Branch, Division of Public Affairs at Centers for Disease Control and Prevention.
Preparing spokespeople for the sudden increase of media attention
Taylor Wilson, Sr. Media Relations Coordinator at Nebraska Medicine.
Preparing spokespeople for the sudden increase of media attention
Panelists: Taylor Wilson, Sr. Media Relations Coordinator at Nebraska Medicine,
David Rudd, Director, Corporate and Community Communications at the University of Chicago Medicine.