Presentation Handouts For: Y6CF0FL

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Pre-Conference Workshops

A content strategy that works for mobile, web, email and social media-expand your reach while you save time and money
Jenn Eldin

Show social media ROI: Prove to the C-suite why your programs deserve funding
Danielle Brigida

Video for social on a small budget: Your smart phone is the only thing you really need
Justin Allen

BONUS: Content marketing boot camp to transform your PR and content strategy
Mark Ragan

TRACK 1: SOCIAL MEDIA STRATEGIES FOR PR & MARKETING

Day One

OPENING KEYNOTE
Winners and sinners in social media
You can learn a lot about using social media from the organizations who do it
right... and the ones who do it wrong!
Steve Crescenzo

Give your stories wings through a great content strategy: Lessons from Southwest Airlines' inside-out storytelling
Brooks Thomas

Afraid Google's new search algorithms will make you irrelevant? Sync social media strategy with content to ensure you still get noticed
Danielle Brigida

GENERAL SESSION
30 ideas in 30 minutes

Best practices to get your social video to go viral (on Facebook, Vine, Twitter and Instagram)
How to establish a social media culture at conservative or highly-regulated companies
Justin Allen

How to establish a social media culture at conservative or highly-regulated companies
Brandon Daniels

SPECIAL KEYNOTE
Disney Parks: Igniting a ‘culture of content’
Thomas Smith

Day Two

Making your newsroom newsworthy: How to earn credibility with your audience and journalists
Jeff Calaway
Kim Griffith

Bringing sexy back: Engaging social media tactics you can use, even if you're not a big brand
Mike Kruger

The visual revolution: How to gain traction and attract more fans on Instagram, Vine, Snapchat, Pinterest and Periscope
Jeramie McPeek 

CLOSING KEYNOTE
The art of corporate storytelling in the digital and social world
Steve Clayton

TRACK 2: SOCIAL MEDIA STRATEGIES FOR INTERNAL COMMUNICATIONS

Day One

OPENING KEYNOTE
Winners and sinners in social media
You can learn a lot about using social media from the organizations who do it
right... and the ones who do it wrong!
Steve Crescenzo

Are you a product of one (plus an intern)? How to be effective and productive when you have a small social media team
Jen Lee Reeves

14 proven strategies to get leaders' buy-in for social media
Tim Cigelsk

GENERAL SESSION
30 ideas in 30 minutes

How to grow employee social media advocacy – and train your employees how to use it
Kirsten Hamstra

Use social media to build a rock star employer brand (in a crowd of rock star employer brands)
Patrick O'Neil

SPECIAL KEYNOTE
Disney Parks: Igniting a ‘culture of content’
Thomas Smith

Day Two

Take charge of your editorial calendar: Generate more powerful content
Katie Hocking

Jump all your engagement and collaboration hurdles with a social intranet
Mike Rocco

Think Before You Click: Protecting your company and your employees from social media missteps
Jon Hyman

CLOSING KEYNOTE
The art of corporate storytelling in the digital and social world
Steve Clayton

TRACK 3: WHAT’S NEXT ON SOCIAL MEDIA PLATFORMS

Day One

OPENING KEYNOTE
Winners and sinners in social media
You can learn a lot about using social media from the organizations who do it
right... and the ones who do it wrong!
Steve Crescenzo

The new Twitter playbook: Breakthrough tactics that ignite business and engagement
Stacey Miller

Evolving with Facebook: Riding the wave of new features and getting ready for the future
Brooks Thomas

GENERAL SESSION
30 ideas in 30 minutes

Leveraging LinkedIn's new power: Using content to transform profiles and pages into profits
Patricia Garofalo

Live Video 101: All you need to know about Periscope, Blab, Facebook Live/Mentions & YouNow
Cathy Hackl

SPECIAL KEYNOTE
Disney Parks: Igniting a ‘culture of content’
Thomas Smith

Day Two

Innovate with Instagram: Secrets of building brands and followers with buzzworthy visuals
Bob Burns

The new science of Pinterest PR: Trailblazer tactics to win massive pins, sales and traffic
Melissa Cech

Snapchat, Periscope and Meerkat: Ride social media's livestream wave to reach millennials
Nicholas Ledner

CLOSING KEYNOTE
The art of corporate storytelling in the digital and social world
Steve Clayton