Pre-Conference Workshop - June 14
Brand Journalism for Corporate Communicators
Mark Ragan
Main Conference - June 15
Let innovation begin: Leadership strategies that shake up health care PR
Makala Johnson
Crisis PR in the age of Zika: Pandemic lessons from the front lines
Holly Korschun
Threats vs. opportunities: How to integrate cyber security, mobile and paid into your program
Tom Jensen
Interactive media relations: Maximize coverage with online newsrooms, multimedia releases and interactive content
Eileen Scahill
Selfless branding in the age of the selfie: Create social media that moves Millennials
Rebecca Mazzarella
The power of digital collaboration: Bust down silos for blowout results
Allyson T. Collins and DJ Haffeman
Closing Keynote:
Empower your rock stars: The transformative power of culture to drive business
Michael Waterman
