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Presentation Handouts For: Y6CH0CH

Pre-Conference Workshop - June 14

Brand Journalism for Corporate Communicators 
Mark Ragan

Main Conference - June 15

Let innovation begin: Leadership strategies that shake up health care PR
Makala Johnson

Crisis PR in the age of Zika: Pandemic lessons from the front lines
Holly Korschun

Threats vs. opportunities: How to integrate cyber security, mobile and paid into your program
Tom Jensen

Interactive media relations: Maximize coverage with online newsrooms, multimedia releases and interactive content
Eileen Scahill

Selfless branding in the age of the selfie: Create social media that moves Millennials
Rebecca Mazzarella

The power of digital collaboration: Bust down silos for blowout results
Allyson T. Collins and DJ Haffeman

Closing Keynote:
Empower your rock stars: The transformative power of culture to drive business
Michael Waterman

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