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Presentation Handouts For: Y6CJ0NY

Pre-Conference Workshops - July 12

How to create a successful integrated marketing campaign
Charlene Debar

Word of mouth marketing: Getting personal in a digital world through storytelling

Resources: https://socialmedia.mayoclinic.org/
Cynthia Weiss

Integrated marketing and video content: How to produce one video that works (well) across all platforms
Justin Allen

Main Conference - July 13

OPENING KEYNOTE
Ready, set, race! How NASCAR created a winning integrated marketing communications strategy
David Higdon

How to use social media in your integrated marketing strategy
Ashu Bhatia

Stronger together: How to unite different departments for shared success
Brandon Daniels

Bridge the divide between sales and marketing with targeted content
Blaise Lucey

From insights to action: Find data to fuel your plan and tell your story
Cindy Crescenzo

Change your brand's reputation with integrated marketing communications
Stacie Barrett

Closing Keynote:
How to stay visible when your customers go digital
Gary Spangler

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