Pre-Conference Workshops - July 12
How to create a successful integrated marketing campaign
Charlene Debar
Word of mouth marketing: Getting personal in a digital world through storytelling
Resources: https://socialmedia.mayoclinic.org/
Cynthia Weiss
Integrated marketing and video content: How to produce one video that works (well) across all platforms
Justin Allen
Main Conference - July 13
OPENING KEYNOTE
Ready, set, race! How NASCAR created a winning integrated marketing communications strategy
David Higdon
How to use social media in your integrated marketing strategy
Ashu Bhatia
Stronger together: How to unite different departments for shared success
Brandon Daniels
Bridge the divide between sales and marketing with targeted content
Blaise Lucey
From insights to action: Find data to fuel your plan and tell your story
Cindy Crescenzo
Change your brand's reputation with integrated marketing communications
Stacie Barrett
Closing Keynote:
How to stay visible when your customers go digital
Gary Spangler
