Pre-Conference Workshops - May 16
How to tailor measurement reports to match each of your leader's top priorities
Andrew Bates
Metrics that matter:
A social media measurement strategy that gets big results
Danielle Brigida
How to take the Barcelona Principles from concept to reality
Tom McCuin
Main Conference - May 17
Opening Keynote:
A new perspective on PR measurement
Brian Solis
Kaiser Permanente: What we wish we had known about PR measurement before we started
Tamara Hemmerly, Doug Browning
First-hand lessons on measurement for nonprofits, associations and highly-regulated companies
Panelist:
Renata Lana, National Oceanic and Atmospheric Administration
Andrew Bates, AARP
Audrey Huang, Johns Hopkins Medicine
Brian Muys, American Public University System
New tools and time-savers for PR measurement
Gregory Galant
How to measure the benefits of Thought LeadershipÂ
Dean Foust
Measure the unmeasurable:
How to get actionable insights from media campaigns
Gene King
Closing Keynote:
Reshape the way you view communications measurement and engage your team
Matt Ciesluk