Please note:
Files are not available for all presentations and all speakers. Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops - December 5
Why brands PANIC: A powerful new PR language for branding
Marco Benedict Larsen
Advanced research, measurement, and evaluation for PR specialists
Melissa Dodd
Brand journalism boot camp to transform your PR and content strategy
Mark Ragan
Main Conference - December 6
Opening Keynote:
Prove your worth: Choose analytics that measure and show PR's value
Louis Gray
Building your brand's "influencer" army
Marci McCue
How PR pros can write (and think) like journalists
Colleen Newvine
How to pitch journalists and build relationships with the press
Gregory Galant
The PR pro's secret weapon: Combined SEO and PR measurement
Erik Huddleston
Closing Keynote:
Helping clients through storytelling
Paul Caluori