Please note:
Files are not available for all presentations and all speakers. Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops
How Denver Water's communicators used brand journalism to become one of Denver's best news teams—you can too!
Jim Ylisela
If you just build it, they won't come: How to create an intranet site everyone wants to use
Kim Blanchette & Jody Alexander
Find a voice, make it scale on social media to build customer loyalty and confidence during a crisis
Ike Pigott
Day 1
Track 1 - PR & Marketing
Opening Keynote
How DC Water turned around its brand and solidified its reputation with customers: Lessons you can apply to your organization
Alan Heymann
Contingency planning: Block and tackle crises in the downtime to prevent big time headaches
Paul Flaningan
How to establish a social media culture at conservative or highly-regulated companies
Brandon Daniels
Become the news media and make the front pages: Get the "U" out of brand journalism
Ike Pigott
Proactively use social and traditional media to protect your corporate reputation during a crisis
Terri-Ann Betancourt
Track 2 - PR & Internal Communications
Day 2
Track 1 - PR & Marketing
Picture this: Make data "sexy" with infographics that turn boring information into compelling images
Laura King-Homan
Winning a rate case: How to turn 'no' into 'yes' when asking elected regulators to raise their constituents'/your customers' rates
Mara Hartmann & Joey Lee
Closing keynote
Use research, storytelling and digital media to build public confidence on a shoestring
Kim Blanchette