Rather because it strikes me as odd that an editor at a publication that is supposed to champion the value and work of the PR industry would seemingly be communicating that it’s perfectly fine for PR pros not to “get” a social platform that’s very much starting to impact clients.
Before I dive in, let me add some more context to Hood’s column. She writes, rather humbly, that she first learned of Pinterest from a conversation with Dade Hayes, an SVP at Rubenstein Communications after PRWeek launched its Tumblr a few weeks back. That conversation got her researching Pinterest where she learned what many PR pros already know: Pinterest is for real. It’s not going anywhere soon. And we better get to understanding it—fast—as our clients and employers will surely be keen to know its benefits to their business.
Hood goes on to say that in the digital age, PR pros feel “extraordinary pressure to stay on top of the news, so that we can deliver the best solutions to our companies and clients.” I certainly agree.