Beat the bots with better AI comms prompting skills

During Ragan’s Writing and Content Strategy Virtual Conference late last year, Meiko Patton, former AI communications specialist at the United States Postal Service, told the audience that communicators don’t need to become computer engineers, but that AI is now a necessary core skill, with prompt writing in particular being a point of major focus.

“AI doesn’t think for you,” Patton said. “It responds to how clearly you think. AI is all about enhancing you and making sure that your voice is going to be the one people are listening to, and you’re not just listening to generic AI.”

Patton added that well-organized prompt structure is what separates generic outputs from impactful results that can be incorporated into messaging, pointing to frameworks as essential.