How CVS Health cut through the noise with people-centric communication

Generative AI has accelerated the speed at which content can be created has increased significantly. In turn, the time a communicator has to grab someone’s attention with their message has declined.

At Ragan’s Future of Communications Conference earlier this year, Brian Henry, senior vice president and chief communications officer at CVS Health, shared his thoughts on how communicators can cut through noise and short attention spans to ensure leadership comms still hit their targets.

“We can build dazzling AI tools and create mountains of dashboards, but none of that matters if people never hear the message or can’t recall what they heard,” Henry said. “Technology can accelerate communication, but it cannot substitute for human comprehension. The truth is almost countercultural. In this moment, repetition — the steady, intentional drumbeat of clarity — is the most powerful communicator we have.”

Henry illustrated the challenge communicators face because of AI.