The creative writing choices that make internal comms land properly

Without creativity, your internal comms writing might be informative but forgettable. However, when you take care to ensure your messaging pops, your words can remove friction for your employee audience.

During Ragan’s Writing and Content Strategy Virtual Conference, Adu Adu, group social media manager at Superhuman, said good comms writing is key to business success.

“At the core of great writing is really also great productivity,” Adu said. “When you have better writers internally who are simplifying their communication throughout a company, it leads to being more productive.”

Adu encouraged comms writers to gain a deep knowledge of their target audience to customize their language for maximum impact.

“Really look through the comments — how is your community talking?” Adu said. “What language are they using? Because sometimes it could not necessarily be aligned with the tone that you’re putting out there. You could take a lot of your conversations as well as the sentences themselves and really reframe them.”

Keisha-Gaye Anderson, poet, author and communications strategist and instructor at LaGuardia Community College, said that even seemingly dry corporate updates can benefit from some creative writing tactics.