Take your employee value proposition to the next level

Employee value propositions (EVPs) are excellent ways to communicate what your organization offers its employees beyond just their paychecks. But these statements function best when they evolve in response to employee needs.

At Ragan’s Employee Experience Conference last month, Megan Korns Russell, executive director of external relations at TCU’s Neeley School of Business, told the audience that employee value propositions should do more than just state why a company is a good place to work — they should actively work to attract and retain talent.

​​”Often these things live on a list as a careers webpage and die there,” Korns Russell said. “It needs to really stay fresh to attract and engage all of the top talent that you’re looking to hold on to.”

Korns Russell added that communicators hold the key to going to leadership and adjusting the employee value proposition when needed. She said that fielding feedback from employees and going to leadership with the results helps show employees that you’re serious about their input.